In This Issue
Pet product pioneer Roger Mugford is NOT retiring
Chance of more honours for award-winning pet firm
Crufts breaks records - Pet Trade Xtra brings you great retailing ideas
Wellness CORE fed Crufts champion Dylan the Villain
"Calm down" says leading Raw Food manufacturer
Different Dog goes crazy after TV exposure at Crufts
Record-breaking WHIMZEES triumphs at Crufts
TV celebrity launches Ceva’s Pet Anxiety Month
Instagram-favourite boosts Supreme's Selective rebrand
New canine care range from Royal Canin
Lifestyle pet brand Henry Wag goes global
Bichon Frise named HiLife Pets As Therapy Dog
Get your own copy of Pet Trade Xtra
Threatened pet shop given lifeline after support from local residents
New Halti and No-Pull Harness launched by Company of Animals
Sponsor EUKANUBA celebrates 50th anniversary at Crufts
Britain’s Got Talent star delights dog lovers
‘A Way With Dogs’ has own website
The face of Dogmatic creates emotional response
Natures Menu sponsors ‘Strictly’ dogs at Crufts
The best of the previous Pet Trade Xtra
Pet industry hits back at raw food fears
Pet shop owner prosecuted by RSPCA
Best Place to Work award for pet firm
Pet care firms listed in Top 100 Megabrands
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Natures Menu sponsors ‘Strictly’ dogs at Crufts


Natures Menu sponsored the highly popular Heelwork to Music at Crufts.


The competitive canine sport requires dogs to display their understanding and knowledge of training commands by incorporating their obedience skills within a choreographed routine, set to music.


Originally deriving from the set exercises forming the heelwork component of competitive Obedience, Heelwork to Music is now a demanding and creative discipline, helping to strengthen the partnership between the dog and handler.


As part of the sponsorship, members of the Natures Menu team including Peter Roy, Business Development Director, James Langan, Commercial Director and Melanie Sainsbury, Registered Veterinary Nurse and Education Manager, presented the winner of each of the competitions with a trophy and rosette.


Skiffle, an eight-year-old Border Collie, and his owner Lucy Creek from Stratford-on-Avon, West Midlands won the Heelwork to Music Freestyle final on Thursday (7th March), the Heelwork to Music final on Friday (8th March) and  the Heelwork to Music Freestyle International competition on Saturday (9th March).


Peter Roy comments: “We are extremely pleased to have sponsored this year’s Heelwork to Music at Crufts. We would like to take this opportunity to congratulate the winners, who performed some amazing routines in this magnificent discipline. It takes months for the handler and dogs to train for the biggest showcase of heelwork to music at Crufts, so we understand how hard they have worked to be crowned one of the worthy winners.”


Pictured: Final winner Lucy Creek and Skiffle with Peter Roy from Natures Menu.

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