In This Issue
The UK’s biggest and best pet industry exhibition is just days away
Two major new product initiatives for PATS
Downloads of Bestpets app increase 140% in first three months post launch
Dragons’ Den pet-food duo to exhibit at PATS
Sustainability at the core of PATS thanks to new initiatives
Turning human food waste into pet food goodness
Danish Design committed to reducing plastic bottle waste
PetQuip Award winners to be revealed on Sunday
George Barclay’s new in-store ordering system set to revolutionise how consumers buy luxury dog beds
Wilsons Pet Food set to launch new Raw Frozen Range
PetSafe Brand to unveil new Drinkwell fountain range
Expectations high for Himalayan Cheese treats
Innocent launches British Air-Dried Complete Food
How PATS has helped Pet Munchies to grow into a successful business
Another world first for ground-breaking pet firm
Naturediet launches new Feel Good Selection Pack
Introducing Hill's new range of five dog treats
The Dog Treat Company introduces Snibbles to UK
Puppy promotion for Fish4Dogs retailers
Forthglade teams up with the National Trust
Get your own copy of Pet Trade Xtra
Dogs for Good PATS puppy comes to show
True Instinct launches in Europe’s largest pet retailer
PetQuip Awards nominated Trespaws introduce Titan Dog Ball Launcher
Webbox announces biggest ever festive ranges
Style, quality and sparkle - the new flexi GLAM line Splash
Poppy’s Picnic to launch new COMPLETE meals and trade deals at PATS
Chill out with Dorwest...they’ve gone balmy
Frozzys launches new website to reflect rebranding
New cat product launches from WildWash
Beaphar extends Pheromone Calming range
HayPigs! are finalists again
FourFriends introduce new range of tasty tinned cat food recipes
Collared Creatures launches new retail packaging for Harris Tweed Dog Collars
The best of the previous Pet Trade Xtra
Surge of interest for pet firm after Dragons' Den appearance
Lily's Kitchen unveils this year's festive range
Pet firm appoints National Account Manager
New dog-resistant grass seed formula launched by Johnsons Lawn Seed
Dogrobes helps to support the thriving Scottish Textile industry by creating jobs at Haven PTS
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Expectations high for Himalayan Cheese treats

Expectations are high for Pawfect Foods’ Himalayan Cheese treats, which are set to launch in various formats – puffs, bars and strips – at PATS Telford.

 

Already the Spring launch of the company’s all encompassing offer, including products like Pawfect Doggy Cuppa, Nature’s Munch and Dr Veneta’s Pawfect Kitchen, has brought rich praise. Now it’s the turn of Himalayan Cheese treats to take the plaudits.

 

Calicum-rich milk in its raw form is almost impossible for any dog to enjoy, but turn it into a long-lasting and rugged Himalayan cheese stick and you have a high protein chewy treat that will occupy a pet for what seems an eternity whilst providing some welcome dental relief (removing plaque and tartar).

 

Turn the clock back a century and this was actually a revered long-lasting snack for the Himalayan human community, however today it’s dogs who are the biggest beneficiary of an all-natural chew made at altitude (some 15,000+ feet) by seasoned Churpi makers using milk from hormone-free herds (yaks and cows) raised in pristine, chemical-free pastures. 

 

This is an unrushed treat made the old-fashioned way, free from overt mechanisation and fast-moving conveyor belts, a cheese-themed treat that has permission to lie in the sun for 35 days before being given a sumptuous smoky twang thanks to being smoke dried in some weather-worn sheds.

 

Historically Himalayan chew sticks were an issue for younger and older dogs with less bite, which is exactly where the new Himalayan Cheese Puffs come in which now means that irrespective of your dog’s breed, age or size there’s a dairy-themed treat to be enjoyed.

 

www.pawfectfoods.co.uk

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