Hill’s Pet Nutrition has invested in technology company Vet-AI in a move that will open up digital veterinary care to millions of pet owners through the Joii Pet Care app.

Vet-AI, based in Nexus, University of Leeds, has now attracted a combined total investment of £12.6m from several strategic partners since launching in 2019.

Dr Hein Meyer, director of professional and veterinary affairs at Hill’s Pet Nutrition, said: “We see Joii Pet Care as a powerful tool veterinary surgeons can take advantage of to alleviate stress and free up time and resources.

“Joii supports veterinarians by clearing more time for procedures that require their skill and expertise. We think vets will appreciate Joii’s many helpful functionalities, such as tele-triage, online follow-ups and check-ups.”

Working with established brand Hill’s Pet Nutrition will also add nutrition expertise to the Joii Pet Care offering.

Veterinary surgeon Dr Robert Dawson, co-founder of Vet-AI, said: “These important strategic collaborations give us the ability to provide a truly holistic veterinary care offering, underpinned by expert knowledge and innovative technology.

“Together we can improve the lives of pets and vets across the globe through improved data insights.

“It’s no secret that veterinary practice colleagues are under increasing pressure. Our mission is to do all we can to alleviate that.”