FURminator, the expert in home grooming, is excited to announce a partnership with professional groomer and Director and Founder of The Groomers Spotlight, Stuart Simons.

With research from FURminator revealing that less than one in 10 Brits are aware of their dog’s grooming needs, FURminator will be working with Stuart to educate owners on the importance of regular grooming sessions and the ease of implementing a routine at home to help pets’ coats stay healthy and strong.

Stuart will not only be providing his expertise across PR and social to engage owners on the platforms they use the most, but also working with retailers to train staff on using FURminator’s extensive range of grooming products to ensure they are equipped with the knowledge needed to support their customers and store sales.

Stuart Simons comments: “I’m hugely passionate about educating owners on the importance of regular grooming sessions, whether it’s in the home or through a certified professional, to support pet health and ensure the best for their four-legged friend. I’ve used FURminator for a number of years in my salons, so partnering with the company to help raise awareness of grooming felt like a natural choice for me.”

Gemma Serdet, Brand Manager at FURminator, comments: “At FURminator, we understand the importance of maintaining healthy skin and coat for pets which is why our grooming solutions are tailored to help a range of pets, no matter what their breed or size, to look and feel their best.

"In fact, weekly use of FURminator’s deShedding tools helps to reduce shedding by up to 90%2 by reaching deep into the undercoat to remove loose fur and dirt while working to release natural oils to support the skin.”

For more information please visit www.furminator.net.