In This Issue
Team of experts aim to shape future of pet nutrition
The PetFellas announces strategic partnership with Boost Pet UK
Earth Animal partners with The PetFellas
Online pet retailer boosts next-day delivery offering
Pet Remedy launches UK charity partners map
New treats designed to change way dogs are rewarded 
Top canine experts unite for groundbreaking event
WildWash announces new charity partnership with Nowzad
Start grooming career with industry-recognised training
Owners spend £37 each on festive gifts for their pets
Pet smuggling crackdown with new law
Waita Pets introduces new treats range
Trinkety Paws introduces Xmas range of collars and leads
Henry Wag unveils new red waterproof coat
LitPet hosts networking event for pet owners
Get your own copy of Pet Trade Xtra
3 million pet owners to spend more on pets than any other family member this Christmas
Online dog school community explodes in popularity
Independent retailers face 'perfect storm' of cost pressures
RVC launches new treatment option for dogs with common heart condition
Two new Jollyes stores opened last week
The best of last edition of Pet Trade Xtra
‘World’s first pet brand’ becomes modern-day hit
‘Urgent action’ needed to turn around retailer's fortunes
Arden Grange unveils its biggest-ever brand update
Rebranded Kennel Club welcomes all dog breeds
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Waita Pets introduces new treats range

 

London-based Waita Pets is rapidly becoming a market leader in the air dried and freeze-dried pet treat and food market and following its debut at PATS 2025, and is now officially introducing five of their latest treat products to the market. These include Freeze-dried Quails Egg Yolk, Whole Quail, Beef Liver Cubes, Dried Duck Blood and Capelin and are available for both cats and dogs.

 

Waita Pets’ products stand out from the crowd due to their commitment to quality, transparency, and innovation in pet nutrition. At the core of their range is freeze-dried technology, which preserves the natural nutrients, flavours, and textures of real ingredients without the use of high heat or artificial preservatives. This process ensures that pets receive the full nutritional benefits of raw food, in a safe, convenient, and shelf-stable form. 

 

Waita’s Pure Freeze-Dried Quail Egg Yolk is made from 100% whole quail egg yolks with no additives, preservatives, or fillers—just pure, nutrient-packed goodness. These golden treats are a natural superfood for cats and dogs, rich in easily digestible animal protein, lecithin, lysine, and essential vitamins that support healthy skin, a shiny coat, and immune system health. Available in 70g and 200g quantities. RRP £6.99 –£18.99

 

Waita’s Freeze-Dried Quail delivers a natural, whole prey feeding experience in a convenient, ready-to-serve format. Made from 100% whole quail—including meat, bones, and organs—this treat offers a balanced source of protein, calcium, and essential trace minerals like iron, zinc, and phosphorus.

 

Perfect for rotational feeding or enrichment, quail is a lean and easily digestible novel protein, making it a great option for pets with sensitivities to common meats. Freeze-dried to preserve the raw goodness, each piece maintains the natural texture, flavour, and nutrition your pet craves. Available in 30g and 300g quantities RRP £4.48-£39.99

 

Waita Freeze-Dried Beef Liver Cubes are made from 100% beef liver—nothing added, nothing removed. Naturally rich in essential nutrients like iron, vitamin A, and B-complex vitamins, these bite-sized treats support immune function, metabolism, and healthy skin and coat.

 

Beef liver is one of the most nutrient-dense animal organs available, making it a highly functional treat for pets needing a boost of energy and vitality. Gently freeze-dried to retain raw nutrition and taste, each cube is perfectly sized for training or daily rewarding. Available in 60g and 600g quantities RRP £5.39 -£29.90

 

Waita Freeze-Dried Duck Blood is made from a nourishing blend of duck blood (40%), duck breast (55%), and duck liver (4.5%), gently freeze-dried to preserve their full nutritional value. Packed with bioavailable heme iron, protein, and trace minerals, this unique superfood supports red blood cell production, energy metabolism, and immune strength.

 

Its soft, crumble-ready texture makes it easy to serve on its own or as a powerful nutritional boost over meals. Ideal for pets needing added vitality—such as those recovering from illness, experiencing fatigue, or with iron deficiency. Available in 50g and 600 g quantities RRP: RRP: £5.39 -£49.98. This product was a finalist in the Best New Treat category at the 2025 PIF Awards.

 

Finally, Waita Freeze-Dried Capelin is made from 100% whole capelin fish, gently freeze-dried to preserve natural nutrition and flavour. Packed with Omega-3 fatty acids, protein, and naturally occurring calcium from tiny edible bones, this treat supports skin health, shiny coats, and strong joints.

 

Each capelin is served whole, making it a biologically appropriate snack for cats and dogs alike. Perfect as a training reward, meal enhancer, or enrichment treat, capelin is a novel protein that’s ideal for pets with food sensitivities. Available in 40g and 300 g quantities. RRP: £5.59 -£39.99

 

For further information on Waita Pets’ products, please visit: www.waitapets.co.uk

For trade customer visit: www.waitapets.co.uk/pages/wholesale-contact

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