The Fish4Dogs brand will be the first thing that an expected 165,000 visitors to Crufts will see this week.

The premium pet food manufacturer is sponsoring the event’s programme sellers for its 2020 event at the NEC, Birmingham, between 5-8 March.

The team of 40-50 greeters, who are located around the entrances to the halls, are wearing branded polo shirts in Fish4Dogs vivid blue and yellow colours to sell the Official 2020 Crufts Programme.

The company will also be making its presence felt in the exhibition zone - having moved to a stand with a higher profile position - Stand 66, Hall 3 – and more space.

On display with be, Fish4Dogs refreshed brand which has given the it the chance to modernise the look and feel of its product range as well as making customer-led improvements including on-pack information, pack construction, clear categorisation of ranges and product names.