Premium fresh dog food brand Years has announced an exclusive partnership with specialist pet retail chain Just for Pets, unveiling bespoke, limited-edition and seasonal recipes.

The collaboration represents a strategic step for both brands, combining Years’ expertise in fresh dog food with Just for Pets focus on premium, ethically driven retail. The partnership includes a range of exclusive recipes developed by Years in house pet chefs and nutritionists.

“We’re delighted to collaborate with Just for Pets on our first retail partnership including Just for Pets exclusive recipes,” said Darren Beale, founder of Years. “The partnership allows us to showcase the craftmanship behind our recipes in a trusted retail environment that truly values pet health and wellbeing.” 

Paul Lewis, managing director at Just for Pets, added: “We are committed to offering customers innovative, responsible brands that put pets first. Years has built an excellent reputation for quality and transparency, and this partnership allows us to add fresh dog food to our premium food offering.”  

The range includes Years existing product range offering gourmet everyday as well as exclusive, limited edition and seasonal recipes available only to Just for Pets customers in store.

The Years range will be available from tomorrow (Friday) in all 24 Just for Pets stores with supporting POS, store team training and consumer education, and experiential events in store.

Just for Pets customers can also enjoy seven days of Years for their dog from just £7 with free shipping using the code: JUSTFORPETS

For further information go to www.justforpets.co.uk/years