In This Issue
HOWND chosen to pitch at Pets and Money Summit
Owner claims Pets at Home held his dog to ransom
Pet Trade Xtra produces a digital magazine version
Award winning Naturediet's eco-packaging range extended
Vitalin to showcase new dog food range at Crufts
Lintbells Mobility Matters support materials
Exciting new products to be launched at PATS Sandown
Different Dog to unveil plastic-free packaging
What’s new from the Pet Industry Federation at PATS?
For All DogKind add supplements to award-winning range
New top choice for mini dogs from Josera
Conference to provide practical advice to exporters
Get your own copy of Pet Trade Xtra
Sales reps in pet trade warned to beware of false promises
Poppy’s Picnic nominated for two prestigious awards
Pie shop opens in closed-down pet store
RSW International Ltd to showcase pet products at Spring Fair
WHIMZEES is ‘top dog’ in fighting dental decay
New cat food launched in UK by Swedish firm
Garden centre donates animal-friendly plants to rescue centre
Veggie Dog is 99.99% Vegan
The best of the previous Pet Trade Xtra
Pet store closes its doors due to 'unsustainable' trade
Pet retailer considers £8m stockpiling plan in case of a calamitous no-deal Brexit
World’s most hygienic germ-busting dog food bowl
New Wagg wet dog food range goes on sale this week
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New top choice for mini dogs from Josera


Leading German pet food company Josera has researched the needs of mini canine fusspots and has developed the Mini range which is designed to be irresistible to even the hardest to please little hound.


Small dogs can be fussy about food. Almost every owner of a small breed knows the sniff and walk away scenario. It is stressful for the owner – and ultimately not good for the dog.


Now available to the pet trade in the UK, Josera foods are made in the company’s carbon-neutral factory where quality control of ingredients and manufacturing processes are stringent.


“Because Josera makes all its food from human-grade ingredients to extremely high ecological and quality standards, dog owners can be confident that they are buying the best,” says Simon Freear of Passionate About Pet Food which exclusively markets the products in the UK. 


“All ingredients coming into the plant are responsibly sourced for superiority and eco credentials.  Owners that feed Josera can be certain they are giving their pet the best and reducing C02 emissions at the same time.”


The Josera Mini range has products for all life stages to suit dogs from puppy to senior citizen. The small size kibble is easy for little mouths to manage and the food helps to prevent the build-up of tooth tartar from day one. Fatty acids help to establish a glossy coat and healthy skin while duck, salmon and natural herbs create irresistible flavour.


Cereal can cause itching and allergies in some dogs – but is an ingredient in many pet foods. MiniDeluxe is a tasty cereal-free mix of lamb, vegetables such as sweet potato, herbs and fruits.


For senior citizens, Josera offers grain-free MiniVita which has a carefully measured mineral content to protect the kidneys, liver and other internal organs. 


As with all Josera recipes, the Mini range foods are very nutrient-dense ensuring daily feed rations are very low and extremely well digested and assimilated thus reducing the quantity and improving the consistency of the poos.


“The most popular pet owned in the United Kingdom is the dog, with 26 per cent of people owning one, “says Simon Freear. In total, 45% of the UK population owns a pet.


This figure has increased by five per cent since 2016. Over 90% of pet owners in the UK say that owning a pet makes them feel happy, and 88 per cent feel that pet ownership improves their overall quality of life. 


Small breeds such as the Dachshund, French bulldog and Jack Russell terrier are among the most popular – and the Mini range is designed for them.  With the dog such a valued member of the family, owners want to give their pet the best.”


For information on Josera pet foods and how to become a stockist visit or email

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