In This Issue
Number of Christmas presents bought for pets triples
Owners asked to pledge lifelong commitment to pets
Puppy saved after wolfing down box of chocolates
Beapher celebrates 75 years at special event
Early Christmas gift for attack-victim Chester
PFMA interview on SKY News highlights Brexit priorities
Pet food brand donates to foodbank this Christmas
Pero scoops up Business of the Year Award
Owners blow hot and cold about walkies in bad weather
Two out of three Brits have bed-shared with their pet
Horticultural firm comes to the aid of animals
Get your own copy of Pet Trade Xtra
Pointers to shop, share and spend
Vets practice spreads Christmas cheer with donation
IAMS sponsors Flyball at Crufts
Dogs meet Santa at Squires Garden Centres
Photizo lights up the 35th Aviemore Sled Dog Rally
The best of the previous Pet Trade Xtra
Pet shop to close after more than 40 years of trading
Shocking reasons people give up their dogs
UK firm trains and sells personal protection dogs costing £40,000 to the rich and famous
Pooch & Mutt launches tongue-in-cheek campaign
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Early Christmas gift for attack-victim Chester

 

A young beagle and his owner, who were subjected to a terrifying attack in a Birmingham park, were given an early Christmas present after premium pet food company, Fish4Dogs, heard about their ordeal.

 

Two thugs attempted to steal one-year-old Chester from his owner, Adam Colvin, while they were walking in Sutton Park. Mr Colvin was pushed to the ground by the attackers as they tried to snatch the dog but he managed to fight them off and run to safety with Chester in his arms.

 

When Fish4Dogs learned of the incident and Mr Colvin’s efforts to alert other dog owners by contacting the police and local newspapers, the company decided to send him box of goodies as a show of support.

 

Said Fish4Dogs Marketing Jo Little: “We were truly shocked when we heard about this. I am originally from Streetly and would use the park on my way to school and to walk my dogs. It is very scary that something like this should happen in broad daylight and at a weekend when so many people were around.  

 

“It must have been extremely traumatic and we applaud Adam’s courage in rescuing Chester and helping raise attention to what happened, so that other dog owners can be extra vigilant.”

 

Jo arranged to meet Mr Colvin at his home, in Erdington, to present him with a box of food and treats for Chester.

 

Said Mr Colvin: “We are really touched that Fish4Dogs would make so much effort to do something so nice for us. I have always loved Beagles so worked and saved to buy one, so I wasn’t going to let Chester go easily. It was only afterwards that the shock set in. My fiancé and 13-year-old daughter were very upset when they found out what had happened.

 

“However, we can look forward to a family Christmas together. Chester is delighted with his goody box. He got very excited as soon as he sniffed out the contents and couldn’t wait to try them out.”

 

Fish4Dogs is an innovative, specialist supplier of premium fish-based pet food, established in 2004 and based in Rushock, Worcestershire.

 

Pictured (from left to right): Adam Colvin, Chester and Jo Little unwrap an early Christmas present.

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