Frozzys is turning up the volume on everyday wellness with the launch of its bold new packaging for its signature frozen yogurt range.

Designed to highlight the brand’s core health benefits more clearly than ever, the refreshed look reflects the brands mission to make simple, effective wellbeing part of daily life.

Frozzys Frozen Yogurt first hit the freezers back in 2013, with the brand setting out with the simple belief that dogs deserve better, better ingredients, better nutrition and better care. Frozzys products are proudly clean label, made with the best intention and thoughtfully chosen ingredients to support overall health and wellness from nose to tail.

As the brand has grown and the category has become more competitive, the packaging redesign was a natural progression. The refreshed look ensures its core messages - fun, delicious and a healthier alternative to ice cream - are instantly clear to consumers.

Guided by extensive consumer research, the packaging refresh was carefully developed to retain the loyalty of existing customers while appealing to new consumers. The updated design also reinforces the product’s role as an everyday treat, highlighting the benefits of frozen yogurt compared with traditional ice cream.

Jackie Kirk, Head of Frozzys, said: “Our recent packaging refresh for our Frozen Yogurt was truly consumer-led from start to finish. We conducted extensive research – including focus groups, quantitative surveys and in-store eye-tracking studies – with real dog owners to understand exactly how they shop for treats and what drives repeat purchase. The insight was clear: while health and quality matter enormously, the pack needed to grab attention faster on shelf in an increasingly crowded category.

"The bold new colour palette delivers significantly improved stand-out and visibility from aisle distance, while the updated front-of-pack design prominently showcases the key health benefits – natural ingredients, lactose free, low fat and gut friendly – that matter most to today's pet parents.

"At the same time, we've given the product clear permission to be positioned as an everyday enjoyable addition to a dog's routine, not just an occasional reward. Early shelf tests and initial consumer feedback have been extremely positive, and we're confident this refresh will strengthen both trial and loyalty.“

For more information on becoming a stockist visit frozzys.com or email sales@frozzys.com