Pet food sales in decline, claims new Mintel report
A new 'Lifestyle' report into consumer trends by market research specialist Mintel claims that pet food sales are in decline, and it blames demographic changes for a 'stagnating' market. The company believes an ageing population are less likely to own a pet, and a growing number of people renting their homes are prohibited from pet ownership.
A Pet Food Manufacturers’ Association survey last year revealed that the number of pet dogs and cats had fallen.
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