Multi award-winning pet care brand Animology is entering the dog fragrance spray market with the introduction of three new ‘alcohol-free’ body mists for dogs.

Launching in May, the three new 150ml products will be added to the highly successful Animology range. Designed to a leave a lasting scent that lingers on the coat for longer, there is a choice of three distinctive fragrances.

• Animology Cloud K9 is a masculine fresh and lively fragrance, with notes of Bergamot and Oakmoss.
• Animology Heaven Scent offers a feminine floral perfume, with Neroli and Peony.
• Animology Star Pups provides notes of Shea and Vanilla, for a soft and gentle fragrance.

Supplied in a 150ml atomiser spray, these new additions to the Animology stable feature eye-catching, premium, metallic foil label designs that guarantee the immediate shelf presence for which all Animology products are known.

The products carry a keen suggested retail price of £5.50, in keeping with the rest of the Animology range.

Speaking about the launch of the new lines, Group55’s Sales Director for Pet Care, Martin Breen commented: “We are delighted to launch these exciting new products, which further enhance our already hugely successful Animology product range.

"Most dog fragrance sprays contain alcohol, some in significant volumes that can be harmful to the hair and skin of a dog. We have responded to the demand from our customer base for a fragrance spray by developing a completely new set of formulations that deliver great fragrance levels and linger but most particularly with the health of the dog as our primary focus.

"These Animology body mists look and smell amazing, and as a brand that is synonymous with keeping dogs looking and smelling at their best, they are a perfect fit for our product range.”

For further information email mbreen@group55.co.uk or call 01772 786 864.