Beloved Petz launches Be:Clear Tear Stain Balm and Minerals
Pet Trade Xtra Promotion

Beloved Petz, the trusted British pet wellness brand known for its honest, effective, and pet‑friendly grooming solutions, has unveiled two new products designed to tackle one of the most common cosmetic challenges faced by dog owners: tear stains...
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Pet brands recognised in top 100 startups list

Three pet care startup companies – Scooch (39th), Grub Club Pets (73rd) and Pet Proov (75th) – have been recognised in the prestigious Startups 100 Index of new businesses...
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Animal Friends Insurance commits £1m annually to support pets, people and wildlife

Animal Friends has announced three key multi-year partnerships with leading animal-welfare charities Blue Cross, StreetVet and Born Free to help support thousands of pets, pet owners and vulnerable wildlife both at home and abroad...
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Wellpaws seals distribution deal with Vital Pet Group
Pet wellness firm Wellpaws has sealed a major distribution deal with Vital Pet Group. The partnership marks a milestone moment for the brand, which launched less than a year ago and has already built strong momentum in the fast-growing market...
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PATS shortlisted for prestigious Best Trade Show award

PATS – the Pet & Aquatics Trade Show – has been shortlisted for a nationwide Best Trade Show award. The event, which returns to the NEC Birmingham on 27-29 September 2026, is a finalist in the Exhibition News Awards for the 5,000-10,000sqm category.
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Pets at Home launches own-brand cat food range

Pets at Home has launched a new Willow’s brand for cats as well as relaunching its Complete Nutrition range...
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Direct4Pet supports Pet Dental Health Month
Direct4Pet, one of the country’s largest online veterinary approved pet retailers, is backing Pet Dental Health Month which is being held this February, by offering advice to dog and cat owners on how to look after their pets’ teeth...
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Mars funds cutting-edge pet care innovation hub

Mars, the pet care company behind brands pets like Whiskas, Pedigree and Sheba, has announced a £1.2 million investment at its Birstall, UK Research & Development (R&D) Hub to drive cutting-edge innovation...
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Love is all around with Waita Pets Valentine Day’s range
London-based Waita Pets is spreading the love this Valentine’s Day with a limited edition range of natural freeze-dried treats for cats and dogs...
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Purina PRO PLAN to hold Calming Care Symposium

Purina PRO PLAN’s 2026 Calming Care Symposium will centre on the topic: ‘The Gut-Brain Axis in Practice’. Taking place on 13 March 2026 in Girona, Spain or online from 8am to 3 pm, this free event will provide an in-depth explanation of the stress-related behaviours of dogs through the lenses of case studies, talks and discussions from industry experts...
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