Following a successful brand launch in April of this year, The Nutriment Company (TNC) has announced that DIBO, the high-quality raw dog food brand, is now available in-store at dedicated pet retailers across the UK.

With over 30 years of heritage in raw nutrition and a butcher’s philosophy at its core, DIBO’s full 48-product portfolio is now available in stores – offering pet owners quality, convenience, and value in raw feeding. The two thoughtfully crafted ranges – Freeflow Meatand Freeflow Menu – are designed to appeal to both experienced raw feeders and pet owners new to the lifestyle, and use premium, BARF-compliant ingredients, offering a flexible, easy-to-feed format suitable as a full meal, mixer, or topper.

“Our mission with DIBO has always been simple: to bring the butcher’s promise of quality, value, and trust to the dog food bowl,” says Ryan Winwright, Head of UK Marketing Operations at Nutriment. “Now that DIBO is available in-store, we’re thrilled to support our retail partners in connecting even more dog owners with a raw feeding option that’s easy, affordable, and uncompromising on quality. Retailers are looking for raw brands that are easy to stock, easy to sell, and trusted by owners – and DIBO ticks all those boxes.”

As part of the rollout, retailers benefit from a comprehensive suite of support tools designed to drive footfall and sales. These include branded upright and chest freezer deals, engaging point of sale materials (from freezer wraps and floor stickers, to flyers and posters), digital content, and direct sales support from the Nutriment team.

DIBO’s packaging and brand identity – inspired by its butchery roots – have been crafted to stand out in-store and build trust at the shelf. Strong visual cues, simple feeding instructions, and quality-led messaging help customers make confident choices when transitioning to raw or adding variety to their dog’s diet. The comprehensive retail launch toolkit is designed to support visual impact, education and customer engagement in-store. 

Available now, DIBO gives dogs the meat they were born to eat – and gives retailers a fresh way to meet growing demand for raw feeding with a brand that’s as committed to quality as they are.