In This Issue
New pet shop openings boost independent sector
Manager makes marriage proposal at pet store opening
For All DogKind launches new Battersea shampoo 
Pet transport firm to end Channel Island trips
Burgess Pet Care raises £6,320.80 for local charity
Waita Pets introduces treats range to support dental health
The Buffalo Co. launches innovative dog bowls into Jollyes
Joint care brand takes centre stage at Crufts
Online retailer adds ear cleaning product to listings
IVC Evidensia introduces new unified UK brand
Nutriwolds launches ‘Raw 2 Rescue’ Support Scheme
Canine Principles recognised internationally
Get your own copy of Pet Trade Xtra
Jollyes Pets makes senior appointments
Pet owners urged to learn five animal welfare needs
New clinic supports dogs recovering from kidney injury
New research reveals Brits are turning to pets for love
Pet marketing agency celebrates new client win
Laura Peakman’s on the road with CSJ
Government's high street policy "fundamentally misdirected", says Bira
The best of last edition of Pet Trade Xtra
Raw food remains important pet retail category, says PIF
Benyfit Natural responds to Food Standards Agency report
Independent pet store recognised for excellent customer service
The Dogs Butcher becomes DIBO Finest
Jollyes launches 'lowest price pet brand in UK'
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Waita Pets introduces treats range to support dental health

 

London-based Waita Pets is celebrating Pet Dental Health Awareness Month by introducing a range of freeze-dried treats that will help to support the dental care of cats and dogs.

 

Looking after your dog or cat’s teeth is essential for their overall health, as dental disease can lead to pain, infections, and even organ damage. Pet Dental Health Month is an opportunity to give advice to pet parents by giving them a number of practical steps that they can take to care for their pet companions’ teeth.

 

The benefits of feeding certain freeze-dried treats that contain bones and cartilage are that the rough, chewy, and dried texture scrapes against a pet's teeth as they chew. This mechanical action helps to remove plaque and reduce tartar buildup, promoting cleaner teeth and healthier gums. The action of chewing on these tough treats increases saliva flow, which acts as a natural cleanser that breaks down food particles and reduces bacterial growth in the mouth. Regular chewing can prevent gum inflammation and reduce the risk of periodontal disease. With freeze-dried treats there is also no risk of splintering which can happen with cooked. raw or air-dried bones.

 

Waita’s range includes:

  • Waita Freeze-Dried Chicken Cartilage is made from 100% premium chicken cartilage, gently freeze-dried to preserve its natural nutrients and functional benefits. Naturally rich in collagen, glucosamine, and chondroitin, this joint-supporting superfood helps maintain mobility, flexibility, and long-term bone health.
  • Waita Freeze-Dried Chicken Neck is made from 100% pure, whole chicken necks, gently freeze-dried to preserve their natural nutrients and crunchy texture. A rich source of natural glucosamine, chondroitin, and high-quality protein, this functional chew supports joint health, muscle maintenance, and dental hygiene.
  • Waita Freeze-Dried Pigeon Neck is a 100% single ingredient made from whole pigeon neck, including soft bone and cartilage. This novel protein is a natural source of calcium, phosphorus, and collagen, which support strong bones, joint health, and dental hygiene.
  • Waita Freeze-Dried Goose Trachea is made from 100% goose trachea, a natural chew loaded with collagen and chondroitin to support joint health, cartilage repair, and skin elasticity. Its hollow, slightly crunchy texture also helps promote dental cleaning through chewing.
  • Waita Freeze-Dried Quail delivers a natural, whole prey feeding experience in a convenient, ready-to-serve format. Made from 100% whole quail—including meat, bones, and organs—this treat offers a balanced source of protein, calcium, and essential trace minerals like iron, zinc, and phosphorus.  Perfect for rotational feeding or enrichment, quail is a lean and easily digestible novel protein, making it a great option for pets with sensitivities to common meats. 

Waita also offers a number of fish-based treats as well including freeze-dried salmon, capelin and mackerel which not only are rich in Omega 3 fatty acids but have all the benefits of other rough textured treats.

 

You can see the full range of Waita Pets’ treats and food on their stand at Crufts NEC Birmingham 5-8 March Hall 1, Stand 124

 

For further information on Waita Pets’ products visit: www.waitapets.co.uk

For trade customers visit: www.waitapets.co.uk/pages/wholesale-contact

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