Supreme Petfoods is set to launch its innovative new Food for Life marketing campaign at Interzoo 2022, which is aimed at boosting brand awareness around its highly successful Science Selective range of species-specific small pet foods. 

With significant financial investment behind it, the campaign features a commercial targeted at You Tube, Instagram and Facebook and with versions in English, Dutch, French and German, it will reach a worldwide audience across the European, US and Australasian markets. This global marketing campaign will be launched at Interzoo 2022 on booth 4-610 with the unveiling of the Food For Life commercial. 

Extensive market research has been instrumental in strengthening the positioning of the Science Selective brand, as well as developing the new Food For Life campaign concept. 

Claire Hamblion, Supreme’s Marketing Director says, “With increased focus on the health benefits of optimum nutrition for us and our pets, the time is right to go global on a scale not seen before in the small pet sector. We have the utmost confidence in the palatability and high quality of our products, and this is reflected in our marketing spend on the campaign.”

Claire added:  “Selective has excellent brand loyalty and we are excited to be bringing the benefits of high quality nutrition to a worldwide audience.” 

Based on years of science based nutritional expertise, the Science Selective product range for small pets has been tailored to meet the specific needs of rabbits, guinea pigs, chinchillas, degus, ferrets, gerbils, hamsters, rats and mice at every stage of life. With an emphasis on high quality nutrition that respects the natural diet, the range for herbivores contains the highest levels of fibre, natural prebiotics, omega 3 and 6 fatty acids and has no added sugar. 

Claire explains that these are strong trends in the pet food market. “Over recent years we’ve seen rising demand for natural products, with many owners seeking out diets and treats containing wild or foraged ingredients. Alongside this, we’re seeing people becoming more health-conscious about their small pets and many owners are now willing to pay a premium for healthy products and we’ve been pleased to see fantastic growth in sales over the last five years.”

Supreme’s Tiny Friends Farm range of wholesome fun quality food for small pets perfectly complements the Science Selective brand and as well as unveiling the new commercial at Interzoo 2022, Supreme will be launching new products in both the Science Selective and Tiny Friends Farm ranges.

Customers are invited to join Supreme for a complimentary glass of champagne at booth 4-610, Hall 4, to celebrate the continued growth of these two market-leading brands in the small pet category and toast the launch of the new marketing campaign and new products. The booth is easy to find, positioned on an eye-catching rotating podium, and customers will be able to view the exciting new commercial on TV screens. 

To find out more, contact Supreme Petfoods on experts@supremepetfoods.com or visit https://supremepetfoods.com/products/