In This Issue
TV wildlife expert backs up Natures Menu research
Naturo launches free meals for dogs initiative in pubs
Pet shop worker thought to be Britain’s oldest full-time female employee
Exciting and unmissable attractions at National Pet Show
Beaphar take on the ultimate cycling challenge for charity
Holly House Veterinary Hospital opens branch practice
Pet accessories firm Henry Wag undergoes rebranding
Helping potential pet owners find the right breed
Protect mans’ best friend from lungworm
New look, new Glee
Peckish gets ready to ‘unlock’ birdcare
Get your own copy of Pet Trade Xtra
AATU launches new addition to its range
The Dog Treat Company makes debut at Farm Shop & Deli Show
Kizzy 'calms down' and passes KC Bronze test
Mystery campaigner gives out free poop bags
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TV wildlife expert backs up Natures Menu research


TV wildlife expert Chris Packham has welcomed research by natural pet food specialists Natures Menu which reveals 60% of British dogs suffer from health problems, stating: "I wouldn’t hesitate in recommending a raw diet to any fellow dog owner.”

The research of over 1,000 dog owners in the UK* has revealed two thirds of dogs suffer from some sort of health issue such as allergies, dental or stomach problems. Bad breath is the most common problem (26%) and over 20% admit their dog is overweight.

Despite this, over 60% of owners aren’t aware that poor nutrition is one of the leading causes of health issues such as these, which can be vastly improved by changing to a raw diet.

Chris Packham, who feeds his poodle Scratchy raw, said: “I’ve seen a massive difference in Scratchy since switching to a Natures Menu raw diet. He has so much more energy and the condition of his coat and teeth have improved massively. I would really encourage people to check what they’re feeding their dog and take note of any health issues they might be experiencing - I wouldn’t hesitate in recommending a raw diet to any fellow dog owner.”

Of the owners surveyed, the research has a revealed a lack of understanding of what really goes into our dogs’ food. 

Almost a quarter (23%) of dog owners admit to paying little or no attention to what’s on the label of the current dog food they purchase and over 10% say they don’t really know what’s healthy or nutritious for their furry friend.

Interestingly, men (32%) are less likely to check the label on their dog food versus women (36%) and similarly women (29%) are more aware of what’s healthy for their dog compared to their male counterparts (27%).

Raw feeding aims to give dogs a diet appropriate to their digestive system and as close as possible to what they might have eaten as wild animals. It has been shown on countless occasions to make an extraordinary difference to a pet’s health and wellbeing.

Craig Taylor, Managing Director of Natures Menu, said: “As a nation, we all care so much about our furry friends and this should extend to what we’re feeding them too.

“Raw feeding not only has its benefits in terms of nourishment and easy digestion, but has also been shown to help alleviate a number of health issues, such as chronic skin and digestive problems.  This research has shown that as an industry we should work together to educate consumers on the importance of good nutrition in ensuring a healthy, and ultimately happy, pet.”

Produced in Norfolk, Natures Menu’s products are DEFRA and veterinary approved, made with ethically sourced human grade meat and wholesome ingredients. The company is committed to ensuring the meats used come with the highest welfare standards and traceability, are ethically reared, and where possible deal directly with the grower, farmer or meat provider.

*Research by The Leadership Factor conducted in April 2017 with 1,021 respondents.
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