Pooch & Mutt’s latest online campaign puts a fun, unique spin on the more 'traditional' expectations of pet food adverts.
Featuring one of the UK’s top female free runners, the ad follows Thuli and her parkour pooch, Scout, racing through the streets of London to try the brand's new wet food cartons.
Commenting on the concept, Pooch & Mutt founder Guy Blaskey is excited that the ad stands out from the norm.
“We've never been afraid to stand out with our marketing and like to keep things fun.
"For our last Christmas campaign, we created a spoof of the John Lewis Christmas ad and everyone loved it. It reached over 1 million views in the weeks leading up to Christmas.
"We’re confident that Pooch Parkour will go down well because its pace and energy are so fun to watch. Pooch & Mutt is the first UK pet company to use Tetra packaging and you don't see many adverts promoting pet food using a free running athlete with their dog."
The advert reflects Pooch & Mutt’s ethos, which is focused on healthy food and healthy living. With fresh meat, fruits and vegetables in a paté-like texture, the foods are complete and grain-free, containing the equivalent of a can.
Incorporating the brands’ ethical values with the tagline “Ditch the can, help the planet”, the new range has the environment at its heart, promising:
- 100% recyclable packaging
- 80% lower carbon footprint than a can
- 70% of the pack is made from renewable resources
Filmed around some well-known spots across south west London, the filming took place over a day, with Scout playing the leading role. Since being adopted from a Romanian street dog shelter in 2017, Scout and her free-running owner Thuli do everything together.
After a month of post-production, the campaign is now live.
"A huge thanks goes to Philip Dupée and the team from the production company LOVE London, as well as our free runner Thuli Lamb and her dog Scout, they did an amazing job on a high energy brief,” says Blaskey.
“We’d also like to thank Parkour Generations, Pets At Home and the staff at their Battersea store, their support throughout the filming process was a great help.”
The film can be viewed on Pooch & Mutt’s Facebook page here.
