Beco goes fishing for compliments
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With a giant cod fish and a large haddock centre-stage in their 'Ingredients Showcase' display, you'd be excused thinking Beco Pets were fishing for compliments for their new eco-conscious Food For Dogs.
The ingredients, which included the new food range's other two recipes, a leg of wild boar and some free-range chickens, caught the eye of PATS Telford delegates on the first day.
George Bramble, Beco's co-Founder and Sales Director, said: "Fresh meat and fish have never been exhibited at PATS before and our Beco eco-market has drawn huge amounts of interest from visitors to the show, brilliantly organised as always. We even ran out of catalogues.
"We have been really pleased at how the market has drawn people to our stand and it's also highlighted the importance of fresh meat over meat meal and by-products in dog food. It spotlights back basic ingredient, farm products and food provenance. All our ingredients are human grade, ethically and locally sourced."
The Beco team were amused by the response when they asked visitors to identify which fish on display was the cod and which was the haddock. Less than 30 per cent of people asked got it right.
"They probably found it hard to tell the difference because our fish isn't covered in batter and surrounded by chips!" added George.
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