In This Issue
Hull pet shop set to close after 71 years…but owner says he's staying in the industry
New additions to the YAKERS Himalayan dog chew range
Models get naked to ‘expose pet food industry’
No fuss, no mess Miracle Dry Foam Wash from HOWND
Nominations open for CEVA Animal Welfare Awards 2018
Creaturewares unveils colourful coasters and bowls
Excitement mounts for the Pet Industry Forum and Awards
‘Turkey Christmas Dinner’ from Benyfit Natural
Taking the fuss out of mealtimes with Fish4Dogs
HandiScoop produce new ‘informative’ video
Record numbers attend the British Dog Grooming Champs
Pero launches first-ever TV marketing campaign
Monster launches dog-friendly wrapping paper
Get your own copy of Pet Trade Xtra
Woman who sold puppies from illegal 'pet shop' fined £1,630
Light pawed pets causing havoc throughout Britain
61% of pet owners blame flatulence on the dog
Christmas cards for pets outsell those for Mothers-in-Law
Fish4Dogs welcomes new team member
Training Tuesday goes to the top of the class at BETA International 2018
Wipe Your PAWS door mat by More Than Words
Judges announced for 2018 BETA International Innovation Awards
The best of the previous Pet Trade Xtra
Parking restrictions blamed for pet shop closure
Vets strip off to help pets of the homeless
Festive pet product becomes a nationwide bestseller
Pet food firm secures £5m in funding to support global expansion
Pet Trade Xtra is back
CONTACT US NOW
Find out how Pet Trade Xtra can help to promote your business and products.

Please contact neil.pope@tgcmc.co.uk for all editorial matters.



Email ben.greenwood@tgcmc.co.uk to discuss advertising and sponsorship opportunities.
Monster launches dog-friendly wrapping paper

 

Online pet supplies store, Monster Pet Supplies, is paving the way to a pet-friendly Christmas, with the launch of its dog-safe wrapping paper, Ruff Wrap.

 

Known for ‘keeping pets happy from head to tail’, the Leeds based retailer is the first major retailer to market safe wrapping paper for dogs in the UK.

 

Made from soy based ink and rip and stick technology with self-adhesive tape, Ruff Wrap avoids the use of toxic chemicals such as chlorine and bleach, used to treat traditional wrapping paper, and eliminates choking hazards, ensuring that the opening presents on Christmas morning is a safe and fun experience for all dogs, both big and small.

 

PR and social media agency, Wolfstar, has been appointed by Monster Pet Supplies to deliver the Ruff Wrap PR campaign this Christmas. Within the three-month campaign, Wolfstar has been tasked with reaching new customers, driving visitors to the website and increasing sales of the Christmas product range.  

 

Monster Pet Supplies’ marketing manager Emma Gordon, said: “As pet owners ourselves, we would never knowingly let our dogs near such harmful chemicals as those found in normal wrapping paper, but had never considered that the fun of ripping up wrapping paper could expose dogs to these. We’re hoping to provide dog owners with a solution to carry on the festive fun, but with peace of mind their dog is safe this Christmas.” 

 

Ruff Wrap is £2.99 per 990mm x 660mm sheet, available now in two designs, from the Monster Pet Supplies website

 

Facebook Twitter LinkedIn