Online pet supplies store, Monster Pet Supplies, is paving the way to a pet-friendly Christmas, with the launch of its dog-safe wrapping paper, Ruff Wrap.

Known for ‘keeping pets happy from head to tail’, the Leeds based retailer is the first major retailer to market safe wrapping paper for dogs in the UK.

Made from soy based ink and rip and stick technology with self-adhesive tape, Ruff Wrap avoids the use of toxic chemicals such as chlorine and bleach, used to treat traditional wrapping paper, and eliminates choking hazards, ensuring that the opening presents on Christmas morning is a safe and fun experience for all dogs, both big and small.

PR and social media agency, Wolfstar, has been appointed by Monster Pet Supplies to deliver the Ruff Wrap PR campaign this Christmas. Within the three-month campaign, Wolfstar has been tasked with reaching new customers, driving visitors to the website and increasing sales of the Christmas product range.  

Monster Pet Supplies’ marketing manager Emma Gordon, said: “As pet owners ourselves, we would never knowingly let our dogs near such harmful chemicals as those found in normal wrapping paper, but had never considered that the fun of ripping up wrapping paper could expose dogs to these. We’re hoping to provide dog owners with a solution to carry on the festive fun, but with peace of mind their dog is safe this Christmas.” 

Ruff Wrap is £2.99 per 990mm x 660mm sheet, available now in two designs, from the Monster Pet Supplies website