Up-and-coming Leicestershire pet food business Vale Pet Foods is celebrating a successful appearance at Crufts.

Luke Chapman, Co Founder of Vale Pet Foods said: “We were surrounded by some great companies that were all from different sectors within the pet business world and so I think we all complimented each other very well and visitors were able to browse from one stand to another without seeing more of the same.”

The business took between 30-40 new customers onto their subscription model for raw food and another 10-20 for their dry. Treat sales were great and sold out twice over and had to be restocked from their warehouse. Takings on the stand were tripled from last year. Vale Pet Foods also did very well on the trade side gaining 15 potential new trade clients and 3 new breeders. There was a lot of interest in the new re-branded raw range.

Vale Pet Foods was founded by two dog trainers, husband and wife Luke and Mairi Chapman who also run a busy little farm in the Northamptonshire countryside. As dog trainers they became very aware of the sensitivities and intolerances to food that many dogs had developed. They saw first-hand how diet can massively impact a dog’s behaviour, its appearance and also its development. Vale Dog Food was created to provide customers with a naturally wholesome diet, packed with a good healthy source of protein and the right oils and minerals to benefit skin and joints. They produce a range of grain and gluten free dry food recipes, raw food recipes and natural treats.

All products only use meat sourced from the human food chain and the finest ingredients and packed with vital nutrients that are needed to contribute to great overall health. 

For further information please visit. www.valepetfoods.com