Having won the Best New Treat category at the PIF Awards, Mr Bug is now planning for the launch of its ‘game-changing’ dog food next Spring.

The company’s Conal Cunningham was delighted with the success of Bug Bites and added: “We’re so proud to have received this award, especially after all the hard work that the whole team has put into spreading the word and showcasing our unrivalled nutritional worth.  It's especially important to us as a new company to be recognised by the pet industry for our sustainable ambitions and endeavours.

“A lot of work has gone into creating a nutritious, planet-friendly brand that the public can connect with whilst at the same time demystifying insect protein.  For now we’re capitalising on this incredible recognition and early doors successes whilst paving the way for our game-changer dog food that we’re launching Spring 24.”