In This Issue
Natures Menu takes a stance against puppy farming
Posh pet food named among best business ideas for 2016
PIF seeks views on ground-breaking licensing review
Beco Pets duo attend VIP awards ahead of major launch
Pet retailer launches first ever animal and human first aid course for staff
New pet tech company PitPat sets tails wagging worldwide
Significant sales growth for Vitalin Pet Food
Vaccine for lethal rabbit disease launched in the UK
Pedigree Wholesale recognises outstanding achievements
Lily's Kitchen targets patriotic dog owners
Tetra extends specialist range for bottom-feeding fish
Ocado launches pet technology centre
New pet store opens in Heathlands Garden Centre, Wokingham
Johnson's Richard Morgan gets set for retirement
Oscar chosen as Brighton’s ‘Most Deserving Dog’
MedicAnimal warns owners to take action against pet obesity
Pooch & Mutt featured in the Telegraph for unique marketing strategy
Webster Guide Dog has ‘changed my life’
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New pet tech company PitPat sets tails wagging worldwide
PitPat has been flying the flag for British innovation, officially unleashing its activity monitor for dogs at the world’s largest consumer electronics show (CES) in Las Vegas.

PitPat, an innovation devised and manufactured in the UK, provides dogs and their owners with a device that has been designed to track activity, rest and play 24/7. The device attaches to any dog’s collar and with its sleek, lightweight and compact design it is set to be the go-to gadget for dogs of any shape, size or breed.

Officially launched to pet retailers at PATS Telford in September, PitPat has already made a huge impact in the UK, racking up features on The Gadget Show and in The Daily Star. Now, following exhibiting at CES, which attracts over 170,000 tech professionals and enthusiasts - PitPat has also gained international attention, being featured in a host of CES product round ups including; the BBC, i, The Telegraph, Sunday Times Ireland and USA Today.

Andrew Nowell, CEO of PitPat, comments of the show: “our debut at CES was a great success and the overwhelming interest we’ve received in PitPat just goes to show that wearable technology for pets is increasingly becoming an essential item for those wanting to ensure their pets are happy and healthy.”

Competitively priced at RRP £39.99, PitPat also boasts best in breed technology with a year-long battery life and waterproof design, meaning it can stay attached and continue tracking all the time and unlike other wearable technology products, there is no inconvenience or downtime for recharging.

Pedigree Wholesale is the exclusive distributor of PitPat in the UK and Managing Director Steve Brown comments: “we’re incredibly excited to be the exclusive distributors of PitPat in the UK. The level of interest that we have already had from retailers has been great and the marketing opportunities are equally exciting. As the appetite for technology products that help owners keep their pets healthy grows, we’re sure this will be a very busy and very successful year for PitPat.”

Accompanying the PitPat device is a free iOS and Android app, which allows owners to keep an eye on their dog’s activity levels from the intuitive dashboard. One simple press of the button on the device enables the activity data to be instantly transferred to the PitPat app, where owners see a breakdown of their dog's walking, running, playing and resting and how this activity compares to a daily exercise guideline based on its age, breed and weight.

For retailers interested in stocking PitPat, please contact Pedigree Wholesale or for more information visit

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