The Norfolk based pet food manufacturer has appointed Georgina Child as Territory Sales Executive, a new role for the business that has been created to support and grow relationships with independent retailers across the North of the UK.

She will be joined by an additional sales representative for Naturediet in the South, as well as a Sales Administrator and Marketing Assistant who the company are currently recruiting for.

Georgina is an experienced sales account manager having spent the last five years working for specialist manufacturers in the raw and natural pet food category.

She brings a wealth of knowledge and personality to the 40 year old British business, who recently announced their commitment to further improving support to the independent pet trade and their network of wholesale customers.

Naturediet has invested heavily in production improvements at their manufacturing plant, which resulted in them launching 31 new SKUs at the end of 2016. These included a new range of Grain Free wet food meals, a new premium dry food range and semi moist treats to complement their traditional wet food offering.

The new positions follow shortly on from the appointments of Aaron Burton as Business Development Manager and Emily Cannon as Head of Marketing.