In This Issue
Poundland launches flea collar investigation after claims that cat nearly dies
Could this app-controlled dog toy take off in the UK?
Top pet food manufacturer buzzing after award win
4 in 5 vets give up time to work with animal charities
Children with pets do better at school, claims new research
FIPROtec set to boost retail profits from flea invasion
Spectrum Brands makes £100,000 food donation
Meet the next generation of Fluval U Filters
Cotswold RAW’s summer roadshow gets under way
Dogrobes announce new charity partnership
Pet insurance firm wins national call centre awards
ACANA adds puppy products to Heritage range
Get your own copy of Pet Trade Xtra
Range of Royal pet accessories launched
Hungry Dalmatian gets in a spot of bother
Eukanuba's Puppy range has educational angle
CSJ sponsor World Agility Open Championships
Brits splash the cash on pets but forget about grooming
The SureFeed Sealed Pet Bowl proven to retain moisture in wet cat food
BETA International organiser launches new PR service
Vets stride out with Pride for the first time
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Brits splash the cash on pets but forget about grooming
Despite pampering pets, two thirds of owners never take their pets to the groomers. In a new survey, FURminator, leaders in professional pet grooming at home, have discovered that we’re a nation of ‘pet parents’ with four in five owners admitting to taking their pets almost everywhere they go.
Of the 2,000 Brit’s questioned, almost half (46%) said they wouldn’t dream of visiting friends and family without their four legged friend. The research also revealed that more than a quarter (27%) of pet owners take their pets shopping, with a further third (36%) taking their pooches on holiday.
Despite the fact that many owners spend an average £1,113.32 on their pets per year, only one in three (35%) owners would take their pet to a professional groomers.
Giuliano Buccino, Head of Marketing at FURminator (UK & Ireland), comments: “More people than ever are viewing their pets as an extension of the family as the humanisation trend continues to soar, and so it’s not surprising to see that we like to take pets everywhere we go.

"What is surprising is that grooming happens infrequently or not at all. As a retailer it’s crucial to educate pet owners on the importance of regular grooming sessions to help combat health issues such as hairball accumulation, as well as excessive shedding around the home, and to strengthen the bond between owner and pet.
Grooming is no longer an expensive or time consuming task thanks to professional grooming solutions like the FURminator deShedding tool which provides a quick and effective solution to removing the undercoat and loose hair from fur without cutting or damaging pets’ skin or top coat.

What’s more, FURminator reduces shedding, and unwanted, loose pet hair by up to 90%*, meaning pets can be healthy and happy through an effective and easy at home grooming regime.”
Available in a range of sizes to cater all pets from rabbits to Great Danes, the FURminator deShedding tool is available from £26.50.
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