In This Issue
50 British exporters exhibit in strength and achieve great inroads into export markets at Interzoo 2018
Pet Trade Xtra and GDPR
Natures Menu adds True Instinct Advisor Course to Portfolio
Barking Heads and Meowing Heads reveal major makeovers
Tetra launches Micro food range for small fish
Lintbells receives a visit from Fabulous Finn
Canine kit exchange to aid animal charities
All Pets at Home colleagues to become dementia friends by 2019
Poppy’s Picnic support Mental Health Awareness Week
Get your own copy of Pet Trade Xtra
Pets at Home ditches plan to open new shop in Skegness despite recruiting and training staff
Pet Friendly Apartment complex to open in Southampton
Six Essential Reasons to Include your Pet in your Wedding
15 Years and looking forward
The best of the previous Pet Trade Xtra
Functional, sustainable and stylish: Product trends for pets at Interzoo 2018
International interest in UK pet products soars
Burglar given suspended sentence over £3,000 theft from pet shop
UK pet product suppliers to meet buyers from Germany, Poland and Baltic States
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Lintbells receives a visit from Fabulous Finn

Hitchin-based premium natural supplements company Lintbells received a visit this morning from ‘Fabulous Finn’. Now retired, police dog Finn rose to fame when he saved the life of his handler PC Dave Wardell and was stabbed in the process. Finn’s injuries were so severe he wasn’t expected to survive but he surprised everyone by pulling through. His exploits became the subject of a best-selling book, Fabulous Finn: The Brave Police Dog Who Came Back from the Brink. The visit was to say thank you to the Lintbells team who are delighted to be sponsoring his YuMOVE ADVANCE 360.


Finn is currently busy supporting his owner to bring about a change in the law. Finn’s Law will see police and service dogs like Finn protected by the law and those who attack them penalised accordingly. Despite the fact that Finn was stabbed with a ten inch blade in his chest into his lung and also through the top of his head, his assailant was only charged with ‘criminal damage’ for inflicting his injuries. This is because the law only considers animals as ‘property’. There’s more information about his campaign at


Sue Lewis, Commercial Lead, says that everyone was thrilled to have had the chance to meet Finn and very proud to be supporting his joint health by sponsoring his YuMOVE ADVANCE 360, “He’s a lovely dog and obviously highly trained. He held on to Dave’s attacker until help arrived despite his serious injuries. It’s hard to believe that the gentle dog we met did that and we are all a little bit in awe of his bravery. It really was a privilege to meet him and we can confirm that he is indeed well and truly fabulous.”


For Lintbells, every product starts with a pet in need. Based in Weston in Hertfordshire, Lintbells researches, formulates and manufacturers high quality, innovative natural supplements that aim to improve the lives of dogs, cats and horses. It’s a commitment the company takes very seriously and has resulted in products that support skin and coat condition, digestive health, joint care and behavioural support.


Established in 2006 by John Howie and John Davies, Lintbells has a strong focus on scientific validation of its products, working with experts such as the Royal Veterinary College and New Zealand’s Marlborough Research Centre. But it doesn’t stop with the science because helping pets is at the core of the business.


At all levels of the Lintbells’ organisation there’s a realisation that collectively, everyone has a responsibility to help keep pets healthy and happy by providing effective, high quality, pet supplements at affordable prices.

And it seems those efforts are increasingly appreciated by pets and their people. By the end of 2017, over 300 million YuMOVE tablets had been sold to pet owners in more than 15 countries.

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