The PetFellas has announced its latest partnership with Montego Pet Nutrition, a well-loved, innovative and leading pet care brand from South Africa. The move will result in the innovative KAROO Wild dog treat range arriving in the UK.
The partnership marks another significant milestone in The PetFellas' mission to introduce distinctive, premium-quality pet brands to UK retailers and pet owners. The KAROO Wild range will make its official UK debut at PATS 2026, where visitors will have the opportunity to discover the brand and learn more about its unique story.
Developed in the heart of South Africa's Karoo region, KAROO Wild features sustainably sourced African antelope as its primary ingredient, offering dogs a novel protein treat that is naturally high in protein, low in fat, and rich in essential nutrients such as iron, amino acids and B vitamins.
All dogs will appreciate the distinctive, full-bodied gamey flavour and soft, chewy texture. The range is free from grain, gluten, artificial colours and flavours, and is available in multiple formats including Training Bits, Trail Bites and Sticks, each infused with natural herbs such as rosemary, oregano and thyme.
KAROO Wild has been created not only to provide exceptional nutrition and palatability but also to support sustainable farming practices and the revitalisation of South Africa's game meat industry. The brand's purpose is captured in its philosophy: ‘Reward. Revive. Rewild’.
Gerard O'Mahony, Director of The PetFellas, commented: "We're incredibly excited to be partnering with Montego Pet Nutrition and introducing KAROO Wild to the UK pet market.
“Innovation remains at the centre of everything we do, and KAROO Wild brings something genuinely different to retailers and consumers alike. The combination of premium quality, novel protein, sustainability credentials and a compelling story rooted in South Africa's Karoo region makes this a standout addition to our portfolio.
“We know UK pet owners are increasingly looking for products that deliver both nutritional value and a unique experience, and KAROO Wild does exactly that."
Montego Pet Nutrition commented: "We’re delighted to partner with The PetFellas to bring KAROO Wild dog treats to families in the UK. This is more than an expansion; it’s about building a partnership with a brand that shares our passion for pets on a global scale.
“Their passion for building premium brands, strong retail relationships and deep understanding of the UK pet market make them the ideal partner for KAROO Wild.
“We look forward to introducing UK retailers and pet owners to a product that reflects our commitment to quality, sustainability and innovation. Together, we believe we can make KAROO Wild a truly exciting new proposition within the premium treats category."
The PetFellas will showcase the KAROO Wild range at PATS, NEC Birmingham, September 2026, where visitors can explore the full product line, meet the team and learn more about the opportunities available for UK retailers and distributors.
The announcement follows The PetFellas' continued investment in sourcing innovative, premium brands from around the world and reinforces the company's ambition to become the UK's leading partner for distinctive pet nutrition and pet care products.
For more information about KAROO Wild and to arrange a meeting during PATS, contact The PetFellas team. General enquiries hello@thepetfellas.co.uk
