In This Issue
Landmark event signals shift in pet care priorities
PIF to support UK pet businesses at Interzoo
Pet shop window to be restored after lorry smash
Revealed: Britain’s boom in dog ownership
Retailer responds to ‘stop sale of live animals’ protests
Pets-for-sale warning as puppy scams soar by 400% 
How a puppy is purchased shapes its health later in life
CASCO Pet expands with new shelters division
Pets at Home still on course to post £92 million profit
EzyDog UK unveils new Essentials Range
Get your own copy of Pet Trade Xtra
Dogs Trust takes centre stage at Ideal Home Show
PATS 2026 renews partnership with Birmingham Dogs Home
Animus SkinBond: the pet owner's first-aid kit essential
The best of last edition of Pet Trade Xtra
Independent pet shop for sale after 45 years trading
Long-established family-run aquatics shop for sale
Butternut Box incorporates microalgae into meals
Vet prescription charges to be capped in new crackdown
Doodles display higher levels of undesirable behaviour
Did you spot this April Fool's story from Dorwest Herbs?
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Editorial: neil@pottingshedpress.co.uk

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Did you spot this April Fool's story from Dorwest Herbs?

 

Award-winning herbal pet care experts at Dorwest Herbs have announced a revolutionary addition to its bestselling ranges. Hand-picked by vets straight from the lush, rolling fields of Dorset, Tasty Grass is a ground-breaking new snacky delight for your dog – from lawn to bowl. 
 
After centuries of dogs and cats snacking on your garden, Dorwest has finally decided to cut out the middleman. Tasty Grass® is the world’s first premium, 100% grass-based gourmet snack for pets. No fillers and no fads, just pure, leafy perfection.  
 
Developed with over 75 years of expertise in natural pet care, Tasty Grass is sourced from only the most distinguished grassy fields, hand-selected for optimal crunch, aroma, and “that fresh-outside taste pets crave but humans will never understand”.  

 

Tasty Grass supports digestive enlightenment, honours primal instincts, and keeps your dog in touch with nature, coming in a variety of irresistible flavours including: Original lawn, morning dew delight, freshly marked spot surprise and limited edition… suspicious patch by the fence. Dogs everywhere are wagging their tails in approval. Critics are calling it a “meadow miracle,” a “pasture phenomenon,” and “the ultimate green revolution.”

 

In blind taste tests, 9 out of 10 pets confirmed it tastes “exactly like grass,” while the 10th was distracted by a squirrel. Michelin inspectors have not yet responded to Dorwest’s emails, but they’re taking this silence as intrigue.   

 

Early reviews have been overwhelmingly positive, with customer comments including:

  • “My dog already eats this outside???” — Verified Customer
  • “I think I just bought lawn clippings. Won’t be purchasing again.” — Definitely Verified
  • “Hoped this would stop my dog eating the lawn. It didn’t. Now he just eats both.”— Another Verified Customer 

Dorwest MD, Jo Boughton-White says: "We asked ourselves, why are pets eating grass? Every garden is basically a buffet, so why not pot it! We’re turning backyard bad habits into premium cuisine.” 
 
Dorwest’s new Tasty Grass is available now at RRP £19.90, with small dogs and cats recommended administration at one handful per day. Sprinkle on food, or let your dog graze like the free spirit they were born to be. Remember, the grass is always greener with Dorwest.  

 

To find out more visit dorwest.com/pages/april-fools-2026.  

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