Frozzys aims to spread the word about its popular frozen yoghurt for dogs at consumer shows and country fairs by appointing Chris Prince as its dog show co-ordinator.

Former police officer Chris, who worked on the Frozzys stand at PATS Telford, will be at the Family Pets Show at Event City, Manchester, this weekend.

"My skill is to organise, plan, and follow things through to their conclusion with a positive result,  which is now in relation to the Frozzys brand," said Chris. "I will be keeping it at the forefront of the pet product business whilst still maintaining its uniqueness and prime place as a quality product.

"I will be promoting Frozzys at dog shows and championships across the United Kingdom, and raising the profile as a distributor of this product within Wales and further, by promoting it within pet friendly locations like pub chains and campsites."