"We feel confident that whatever your pet’s political persuasion, they will keen to try the latest arrival to our Devon pantry, Woofarendum, which is made from the finest free-range chicken liver, turmeric, cinnamon, caraway seeds & a discreet organic green tea infusion," said Joe.

If that wasn’t exciting enough, The Dog Treat Company has also recently aligned with pet-loving psychic Russell Grant and one of the UK’s leading pet titles to provide some insightful astronomical predictions for the more open-minded members of the UK’s pet-loving community.

On a more serious note The Dog Treat Company will once again be in attendance at PATS Telford acting as a much needed antidote to the vast number of supposedly premium pet treats that quite simply refuse to come up to scratch, settling instead for cheap, unsavoury ingredients, inferior cuts of meat, a full palate of artificial additives and generous splashes of ‘flavour-masking’ salt and sugar.

In stark contrast, Joe and his team continue to put their faith in the very best human-grade meats, vegetables and beneficial herbs and spices.

For more information visit www.thedogtreatcompany.co.uk