In This Issue
Dragons’ Den investor backs UK pet firm to become a global player
New dog food launched in Pets at Home stores
Innovative pet firm seeks £500,000 funding on Crowdcube
Cornish firm unveils dog bed that costs £1,500
New range of pet beds from Animology
Cotswold RAW flattered by mistaken Heston association
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Pet shop owner fined over waste disposal
Business owner escapes jail after duping customers into thinking their pets had been cremated
Skinner’s appoint new Managing Director
Pets at Home lends a hand to brownies
Skinner’s Pet Foods sponsors point-to-point races
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New dog food launched in Pets at Home stores

Step Up to Naturals is a new food brand for dogs launched exclusively in Pets at Home. The range comprises complete and nutritious wet and dry foods covering all life stages and also includes Light and Sensitive variant.
 
The food is wheat free, with meat as their number one ingredient. There are a variety of flavours such as Chicken with Turkey and Beef with Lamb, plus all Step Up to Naturals recipes include fruit and vegetables.

Pets at Home says yhe individual products are made with whole grains, whole oats, barley and brown rice for easy digestion. They are all packed with omega 3 and 6 polyunsaturated fatty acids.
 
The company added that Step Up to Naturals had been developed to support the health and wellbeing of all dogs by providing highly palatable, healthy, balanced nutrition.
 
All products in the recipe come with a ‘Wagisfaction guarantee’, which means pet owners can simply get their money back if their dog is not 100% happy with their choice.
 
The full list of the Step Up to Naturals range and retail prices are below (price shown are non-introductory offers):
  • Step Up Chicken with turkey Puppy (2kg - £4.99)
  • Step Up Chicken with turkey Adult (2kg - £4.99)
  • Step Up Beef and lamb Adult (2kg - £4.99)
  • Step Up Chicken with turkey Senior (2kg - £4.99)
  • Step Up Chicken with fish sensitive (2kg - £4.99)
  • Step Up Chicken with turkey Puppy (14kg - £25.99)
  • Step Up Chicken with turkey Adult (14 kg - £25.99)
  • Step Up Beef with lamb Adult (14kg - £25.99)
  • Step Up Chicken with turkey Senior (14kg - £25.99)
  • Step Up Chicken with fish Sensitive (14kg - £25.99)
  • Step Up Chicken with turkey puppy (395g - £0.89)
  • Step Up Chicken with turkey Adult  (395g - £0.89)
  • Step Up with Beef with Tripe Adult (395g - £0.89)
  • Step Up Chicken with Turkey Senior (395g - £0.89)
  • Step Up Chicken with fish Adult (395g - £0.89)
  • Step Up Chicken with Turkey /  Beef with Lamb Puppy  (6 x 395g - £4.79)
  • Step Up Chicken with Turkey /  Beef with Lamb Adult  (6 x 395g - £4.79)
  • Step Up  Beef with Tripe Adult (6 x 395g - £4.79)
  • Step Up Chicken with Turkey / Beef with Lamb Senior (6 x 395g - £4.79)
  • Step Up Chicken with fish Adult (6 x 395g - £4.79)
For more information visit www.petsathome.com or to view a video of the range click here
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