Purina has appointed Rafael Lopez as the new Chief Executive Officer for Purina Europe.

Having worked within the Nestlé group for over 30 years, Rafael Lopez brings a wealth of experience and a proven track record of success in strategic leadership, innovation, and brand development across the fast-moving consumer goods (FMCG) sector. In this time, Rafael has held multiple executive roles in Purina and Nestlé across Europe and Asia, Oceania and Africa, where he was instrumental in delivering transformative business results and fostering inclusive, high-performing teams. Most recently, Rafael held the position of Regional Director for Italy and Southern Europe of Purina.

His appointment as CEO for Purina Europe marks a significant step in Purina’s continued commitment to driving sustainable growth, deepening customer engagement, and advancing its mission to enrich the lives of pets and the people who love them. In his new position, Rafael will oversee the strategic direction and growth of the European markets, with the aim of strengthening Purina's market position through innovation and elevated experiences for pets and their owners. Rafael steps into this role at a critical time for the petcare industry, with it undergoing significant transformation driven by evolving consumer behaviours and preferences. Alongside rising demand for premium food options, nutritional supplements, and specialised care services, there’s also a growing focus on sustainability and delivering ethically sourced products.

Commenting on his appointment, Rafael Lopez said: "I am honoured to lead Purina’s European business at such a pivotal time. Pets are at the heart of everything we do, and I look forward to working with our talented teams to continue delivering innovative, science-based nutrition and care solutions that make a real difference in the lives of pets and pet owners across Europe. Together, we will build on Purina’s strong legacy, strengthen our partnerships with retailers, veterinarians, and communities, and accelerate our sustainability journey to shape a healthier future for pets, people, and the planet.”

Rafael succeeds Purina’s previous European CEO, Jeff Hamilton, who has assumed the role of CEO of Nestlé Americas.