Pet owners battling behavioural problems are being offered a lifeline amid a flood of confusing and often unqualified advice online, as Pet Remedy launches a new virtual support service designed to bring expert help straight into people’s homes.
The “Ask the Professional” initiative promises affordable, accessible consultations with fully qualified behaviourists and trainers, marking a significant step for an industry long criticised for its lack of regulation.
From anxious rescue dogs to stressed indoor cats, demand for behavioural guidance has surged in recent years, but pet owners are increasingly reporting that they simply do not know who to trust. Social media, while awash with tips and trends, has become a minefield of conflicting advice, much of it delivered by individuals with no formal training.
Pet Remedy, best known for its calming products used by vets, groomers and pet owners across the UK, says it has launched the service in direct response to that growing confusion.
Working in partnership with Companion Animal Wellness, the scheme connects users with professionals who hold recognised qualifications and accreditations, offering evidence-based guidance on both dog and cat behaviour, as well as nutrition.
The aim is simple, to bridge the gap between product use and proper behavioural support.
Andrew Hale, emotional wellbeing expert at Pet Remedy, said the company had long recognised that many customers turn to its products because their animals are struggling emotionally, whether that is separation anxiety, fear-based behaviours or environmental stress.
“People are crying out for reliable, ethical advice,” he said. “We know our customers are often dealing with challenging situations, and it is vital they have access to qualified professionals who can guide them in a supportive and evidence-based way.”
Junior Hudson, of Companion Animal Wellness, added: “We’re incredibly proud to be partnering with Pet Remedy on this important initiative. Living with a companion animal who is struggling emotionally or behaviourally can be very challenging and, at times, deeply isolating.
"Many people feel overwhelmed, unsure where to turn, and worried they might make things worse. Companion Animal Wellness was created to be that source of reassurance and support. Connecting owners with compassionate and experienced professionals who can help them understand their animals, rebuild confidence, and move forward together.”
The new service offers two tiers of consultation, a 20 minute session priced at £24, and a longer 45 to 60 minute appointment for £65. Customers can access this discounted rate using a dedicated code, making professional advice more affordable at a time when the cost of living continues to bite.
For an industry where anyone can, in theory, set themselves up as a trainer or behaviourist, the move is being welcomed as a step towards greater accountability and higher standards.
Experts have long warned that poor advice can do more harm than good, particularly when it comes to behavioural issues rooted in fear or anxiety. Misguided training techniques can escalate problems, damage the human-animal bond and, in worst cases, lead to pets being rehomed or even euthanised.
By contrast, qualified behaviourists are trained to assess the underlying causes of an animal’s behaviour, taking into account factors such as environment, health, past experiences and emotional wellbeing.
The inclusion of nutritional advice within the service also reflects a growing understanding of the link between diet and behaviour, with emerging research suggesting that gut health and nutrient balance can play a role in mood and stress responses.
Find out more at https://petremedy.co.uk/ask-the-professional/
