In This Issue
Revealed: Secrets of an award-winning pet retailer
Vet students strip off for a good cause
Pet firms urged to set reasonable sales targets
Bestpets wins Wholesaler of the Year for second year
Natures Menu named Manufacturer of the Year
How HayPigs became a big player in small animal market
Time to confine trampolining Boxers and flying pugs to advertising history books, say leading vets
Pets at Home opens new pet-friendly head office
Specialist retailer branches out into dog treats
Trade associations join forces to stage post-Brexit debate
Josera and Green Petfood to exhibit at PATS Sandown
Poppy’s Picnic celebrates two successful years
Deadly disease warning to rabbit owners
Get your own copy of Pet Trade Xtra
Plans to turn former pet store into shop selling pies and pasties
Victoria Pendleton is heading for BETA International 2019
Henry Wag extends range beyond dogs to horses
Focus on the future?
Law Print scoops top BRC supply chain grade
The best of the previous Pet Trade Xtra
Unique pet store offers boutique boarding for dogs
Forthglade opens new £8 million factory in Devon
Winners of Pet Industry Federation Awards revealed
Nineteen 87 launches new ‘Buy Direct’ website
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Poppy’s Picnic celebrates two successful years

 

Leading fresh, raw pet food company, Poppy’s Picnic has celebrated its second year in business with a beautiful poppy seed and lemon birthday cake made by Karen’s Cake Creations of Trowbridge.

 

The cake depicted the inspiration behind the brand, Chief Operating Dog and miniature schnauzer, Poppy (who also just celebrated her ninth birthday) sitting on top of a Poppy’s Picnic hamper.

 

In just two years the company has become firmly established as one of the leading players in the raw food market starting with an appearance on BBC 2’s Dragon’s Den when founder Dylan Watkins and Director Louise Mackintosh, received four investment offers from the Dragons. Since then, the company has managed to raise over £600,000 in crowd funding and gone on to win numerous trade and industry awards.

 

The company has benefited from participating in the NatWest Entrepreneur Accelerator programme and Dylan Watkins was also recently selected to join the esteemed Goldman Sachs 10,000 Small Businesses scheme and has been attending business seminars at the University of Oxford’s Saïd Business School.

 

Poppy’s Picnic has ambitious plans for the future. A new production facility is currently being built in Wiltshire and the company is due to launch its new range of cat food early next year.

 

Dylan Watkins believes that simplicity - or RAWPLICITY as he calls it - is the key to Poppy Picnic’s success.

 

“RAWPLICITY is behind everything that we do at Poppy’s Picnic. From producing recipes that include the best quality, natural ingredients.

 

"Our aim from the start has been to make it easier for pet owners to feed the food nature intended and make a change to their dog’s life. Just as humans are advised to avoid processed to reduce the risk of disease and obesity, the same applies to dogs.

 

"We believe that any fresh food in a dog’s diet is better than none and our delicious products are easy to introduce, whether choosing to make a complete switch to raw feeding, or  add an occasional boost of freshness to dry or canned food. Our popular innovations such as perfectly portioned Meatballs, and our strong, stand out brand has helped us to achieve all that we have so far.”

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