One new pet food brand tackling the issue of healthy hydration is Furr Boost, manufacturer of a selection of new smoothie drinks created by a former technical manager to the food industry, Louise Toal.

Louise’s beagle Phoebe became unwell at the age of 18 months with bladder problems which after investigations with her vet, were linked to the dog’s food. 

Using her technical background, Louise started experimenting with protein shakes to help flush out Phoebe’s system and to provide her with the hydration that she needed when she was refusing to drink enough water in the summer months. This led to the creation of the Furr Boost range of smoothies.

Louise says: “There is no one else making a product like ours. Yes, there are drinks on the market that are botanical, broth based and electrolyte based etc, but none that are like a natural smoothie. Each of our recipes contains a meat, fruit and vegetable, along with added oils and vitamins, so it’s more than a hydration drink, it supports the dog’s wellbeing in areas such as digestion, skin and coat, anxiety, metabolism and immunity.”

Furr Boost can be used in a variety of ways. Served frozen, it can be placed in a Kong Toy or lick mat for dog training or as a distraction, or simply given to a dog as a tasty icy treat. Unfrozen, it can be added as a topper to meals or on hot days, simply pour into a bowl for instant hydration.

Furr Boost is available in three varieties which all use the best quality 100% natural human grade ingredients: Chicken, Butternut Squash & Cranberry, Pork, Apple & Sweet Potato and Beef, Broccoli & Blueberry. Other added ingredients include flaxseed, coconut and salmon oils, dried sea kelp, chicory root extract, yeast beta glucan, vitamins B&C and water.

Furr Boost is also a sustainable product using packaging materials which are recyclable avoiding single use plastic as each smoothie is available in a Tetra Pak Carton.