In This Issue
Pet Remedy welcomes new ambassador
WildWash collaborates with Jo Malone London to launch new shampoo
UK's biggest cat show gets set to open at NEC
Get your own copy of Pet Trade Xtra
Popular pet shop closes doors for final time
CSJ reaches four-year sponsorship agreement with British Agility
The best of last edition of Pet Trade Xtra
Norfolk family business set to open fourth pet store
Advertising watchdog upholds complaint against pet brand
Bringing dogs to work helps employers attract staff
Pet brand gets taken over by school students
Nationwide pet parasite roadshow offers free flea and tick checks in UK
PATS promises bumper showcase of new products
New Kibble Calculator puts dog food under microscope
TV vet Dr Scott Miller to join PIF Awards as special guest
Pets Corner launches fresh frozen dog food range
Pet-tech start-ups given final call for accelerator scheme
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Pet brand gets taken over by school students

 

The Innocent Hound has given two school students the opportunity to undergo work experience at their factory in North Yorkshire, where they experienced the whole process of designing and creating the next bestselling dog treat. 

 

Throughout the week they became part of the product development team and took on the exciting challenge of creating a brand-new dog treat from concept to launch.

 

Students Zara and Tabitha produced a new brand – ‘Street Dog’ – which aims to allow dogs to experience the same street food recipes we all love, in a healthy way.

 

Street Dog launched its first product ‘Fish & Chips’, a sliced, air-dried dog treat. Whilst designing the product, the students opted to set aside some of the earnings from Street Dog to the charity Dogs on the Streets, which focuses on supporting the vulnerable community with pet dogs. 

 

Containing 70% fish, all sustainably caught, this low fat, grain free fish and chip product including apple cider vinegar and dill, is a healthier option whilst maintaining a great taste, creating a high-quality and sure to be popular product.

 

Chloe Heaton, founder and MD of the Innocent Hound, said: “We wanted to offer young people the full experience of what we do, to support them and provide them with skills in this challenging time for finding work.”

 

Follow their journey as the students take over The Innocent Hound’s social media @theinnocenthound

 

This limited-edition treat will be available to buy from Friday at theinnocenthound.co.uk

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