Interzoo has unveiled a refreshed brand identity incorporating vibrant colours, pet-inspired motifs, and a modern logo to emphasise the dynamism and diversity of the world’s leading pet supplies trade fair.
“The colour green has long been associated with Interzoo. Thanks to the variation of different shades of green in the new key visual combined with the simplified logo, we are making a strong impact with our visual language,” explains Dr Rowena Arzt, Director Exhibitions at WZF (Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH). “With the pet silhouettes, we are also acknowledging the numerous product segments on display at our world-leading fair, given that pet products are at the very heart of Interzoo.”
The new brand image will be implemented gradually in all Interzoo communication channels from March 2025. Newsletters, press releases and all emails about Interzoo 2026 (12–15 May 2026, Nuremberg) will then appear in the new graphic design. The same applies for digital communication on our website www.interzoo.com, our social media accounts, and print and online advertising material for Interzoo. Particular attention was paid to improving access to our digital content.
As Gordon Bonnet, Managing Director of WZF, points out: “With the new design we are building on the recognisability and strength of our traditional brand, but at the same time are creating a design landscape that meets the stringent requirements of our digital branding and underscores the professional calibre of this leading international fair.” This is especially true of the iconic logo, whose uniqueness and recognition factor have been retained in the new look.
Patrick Jacobi, Managing Director of Lekkerwerken, the creative agency trusted with developing the new design, adds: “The corporate design with animal silhouettes in a stencil spray look and bright colours on dark green combines emotionality, modernity and versatility. The new design thus positions Interzoo as an innovative, vibrant and memorable meeting place for the pet industry.”
For more information about the new key visual for Interzoo and forthcoming events please go to the updated website www.interzoo.com/en
