New Product Award winners celebrate their success

Director of sales and operations Rob Newsome: “We’re very grateful that all our hard work has been rewarded in this way. We’ve won a PATS award in the past, so we realise how important it is to get this recognition.”

Judges' comments: "This a great quality modern design with a neutral colour that would fit into any home. It’s a great price for a very nice looking cat bed."

Cat Food Products

Purrform Fresh Deli

The Nutriment Company (stand E40)

Peter Roy, managing director UK: “We believe this product will open-up great opportunities in the cat category for pet shops, so it’s great to know that the judging panel of retailers recognised that fact.”

Judges' comments: "This product comes in a good variety of different flavours. Moving cat food into the fresh food sector is a good innovation."

Dog Food Products (sponsored by Petfellas)

Real Simple

Naturaw (stand K50)

Director Chris Broadbent: “This honour makes all the hard work worth it. It’s a great value, high-quality product, and has been well received.”

Judges' comments: "This product is high-quality with clear labelling and comes at a great price. It’s exactly where the raw market should be heading."

Dog Treat Products (sponsored by Law Print & Packaging)

Pure & Natural Doggy Bag (Natural Chew Variety Pack)

Su Bridge (stand I10)

Lynne Hopwood, National sales manager: “We are delighted to have won this award in our 50th anniversary year. It was great to hear the judges’ comments, saying that the trade has been waiting for such a product.”

Judges' comments: "The natural feeding world has waited a long time for a mixed treat bag like this – it’s a great product."

Dog Accessories & Toys (sponsored by Paws Wholesale)

Booster Enrichment Toy Range

Fidelis Dog (stand E32)

William Cullen, UK director: “We launched the Booster range at PATS, so it’s fantastic to have been recognised in this way – we’re so happy.”

Judges' comments: "This is a wonderful concept and is very well made. It comes at a good price point and should be robust for larger dogs."

Dog Harnesses, Leads & Dog Wear

Truelove Ultra-light Magnetic Top Harness

Truelove x That Dog (stand F58)

Stylianos Rigakis, director: "We're proud to be the Winner at PATS 2026 New Product Award for Dog Harnesses, Leads & Dog Wear. Our Truelove magnetic dog harness fastens one-handed and opens at the neck for easy on/off. At only 144g in medium, it's ultra-light and ideal for active dogs. It's made from CORDURA® fabric in four colourways, with a Dyneema chest loop at the front and a grab handle on top. If buckles are hard work for stiff or sore fingers, you only have one hand free or limited dexterity, this harness is easy to put on!"

Judges' comments: "This harness is ideal for those owners with dexterity issues and is also just a cool-looking product."

Small Animal & Bird Products

Teewy Meadow Wheel for Small Animals

Chongqing Pet Union Biological Technology (stand N54)

Grace Gu, vice-president: “This is the first time we have exhibited in the UK so we’re delighted to have won this award.”

Judges' comments: "This product is naturally produced and pleasing on the eye - and is a great boredom-buster."

Pet Care Products (sponsored by Pedigree Wholesale)

Oralade Active +

Oralade (stand B13)

Managing director Anthony Mackle: “It’s a special year for our company and for us to win an award is the cream on top. We felt that PATS was the perfect platform to showcase our products and we’ve had a lot of interest in the range. People are very focused on hydration at the moment, so Oralade Active + is creating a lot of interest at the show.”

Judges' comments: "If we continue to have hot summers, hydration drinks such as this great product will become ever more important for dogs and their owners."

Grooming Products

Portable Dog Washer

Hound Hose (stand A74)

Maisie Osborne, founder: "I’m absolutely thrilled that Hound Hose has won the New Product Showcase Award in Dog Grooming at PATS. It still hasn’t sunk in! This is our first ever trade show, and the feedback has been incredible. I created Hound Hose because, as a dog walker, I was cleaning muddy dogs every day and couldn’t find a washer that could keep up. To win this award genuinely means the world to me. I’m so grateful, and I can’t wait to see where Hound Hose goes from here."

Judges' comments: "This is a great innovative product. It’s portable, practical and ideal for muddy walks and muddy paws."

Aquatics Indoor Products

Interpet Scape Kit Cube Aquariums

Sera Group (stand T30)

Graeme McCartan,senior national account manager: “Aquagarden Interpet are delighted to receive the PATS 2026 Indoor Product award for the Interpet Scape Kit Aquarium set, offering the retailer a set of 3 separate Aquariums in one carton! Each individually sold Aquarium is designed for all consumers looking for a quality starter setup that features a proven and reliable filter complete with Biodegradeable coir tech media for clean water, a clean aquarium pod water conditioner, and importantly an LED lighting unit to aid daytime viewing. The retailer pack comprises 3 Aquariums in 19l, 32l, & 50l and is immediately available from Aquagarden Interpet!”

Judges' comments: "An ideal starter kit with a good range of sizes and price points."

Aquatics Outdoor Products

Pond in a Pot

Anglo Aquatic Plant (stand R3)

Caroline Everett, manager director: “We’re delighted to have won. It was wonderful to hear what the judges had to say about the product. We’ve worked hard in bringing it to market.”

Judges' comments: "This product looks amazing and is fantastic value. It’s super cute and is well designed."

Reptile Products

Fast Acting Reptile Calming & Emotional Wellbeing Kit

Pet Remedy (stand L18)

Rob Tyler, sales director: “This award is fantastic recognition for a product that brings the proven Pet Remedy concept to reptile keepers in a simple, practical format. Reptiles can experience stress just like other pets, and we’re really pleased to help retailers offer their customers a natural calming solution designed with this community in mind.”

Judges' comments: "This is a great product for wellbeing, at a good price and something we haven’t seen before."