The National Pet Show welcomed 23,878 visitors and over 200 of the UK’s biggest and best pet suppliers and experts to its London show held at the ExCeL Centre over the weekend of 6th and 7th May, creating the ideal platform for exhibitors to showcase the very latest in pet products, veterinary care and dietary information.

Established sponsors Hill’s Pet Nutrition, Burgess Pet Care, Fluval and Exo Terra all had a large presence at the show, alongside exciting new sponsors such as MORETH>N, who headlined the show, Pets at Home and Tetra, who sponsored the new Kids Zone.

Other new features at the London show included Dogs with Jobs which attracted brand new participants such as Hypo Hounds, Medical Detection Dogs and Smokey Paws, who were all on site to educate visitors on the life-changing work of dogs. 

Key highlights of the show returned this year to engage and excite visitors with Noel Fitzpatrick Live and SuperDogs Live, hosted by celebrity Michaela Strachan, in the SuperTheatre; a host of performances in the School 4 Dogs and the Dog Activity Ring; as well as numerous educational talks and hands-on attractions across the different areas of the show, from reptiles and small furries to cats and ponies, creating an animal-focused experience for all to enjoy.

Danielle Stooke from MORETH>N commented: “At MORE TH>N we’re passionate about pets and are proud to sponsor the National Pet Show. The event at the ExCeL was not only a great showcase for our brand, it was also fantastic fun.

"From talking to owners about their insurance needs and providing practical pet care advice, to meeting all creatures great and small or simply having families come together to play games at our park themed stand - it was great to be a part of this celebration of all things pet.  We’re already looking forward to the November show in Birmingham.”



Jenny Holmes, Marketing Manager for Pets at Home, commented: "Pets at Home were the proud sponsors of School 4 Dogs at the National Pet Show last weekend. The show was a great platform for us to engage with our existing customers as well as meeting new ones.

"Our colleagues interacted with many visitors throughout the weekend, educating them on nutrition as well as entertaining them with our photobooth and children's area."

The new Kids Zone was a particular highlight for families, offering children the opportunity to get up close to animals and listen to advice from experts on how best to care for their pets, as well as storytelling and the chance for animal-themed creativity with various arts and crafts.

Ashleigh Foster from Tetra commented: “Tetra have had a great weekend sponsoring the Kids Zone! We’ve had a fantastic time seeing the children and families enjoying our colouring competition, fish themed face painting and hearing all about the fascinating hobby of fish keeping. We are looking forward to the next event already."

A number of new companies such as Omlet, Vets Kitchen, Pet Savers (BVSA) and Royal College of Veterinary Surgeons chose to exhibit at the National Pet Show for the first time this year.

Maria Vitale, Events Manager from new exhibitor Vets Kitchen, said: “We’re really delighted at how busy it’s been. There’s been a real interest in our products and it’s great that pet owners are realising the benefits of advance nutrition pet food.”

A number of celebrities and personalities appeared at this year’s show to further educate and excite visitors, including Supervet, ProfessorNoel Fitzpatrick, biologist and reptile expert Dr Mike Leahy, vet Julian Norton (star of Channel 5’s fly-on-the-wall documentary series The Yorkshire Vet), and television presenter Michaela Strachan who presented the SuperDogs Livetalent competition.

One visitor to the show remarked: “The talk from Noel Fitzpatrick was inspiring, moving and emotional. What a legend! Next year we will probably come for both days as we loved it so much. Well done, you certainly made our day!”.  Another said: “We had an absolutely amazing day. Can’t wait to come again next year”.

Nicole Cooper, Managing Director at Fitz All Media, commented: “We are thrilled that the National Pet Show London has been such a huge success, proving itself once again to be the perfect forum for pet lovers and families to engage with experts across the industry, whether they are looking to find information about the best products on the market for their pets or just to enjoy the extensive talks and hands-on experiences.

"The popularity of the National Pet Show is testament to the enormous role that animals play in so many of our lives.”

The National Pet Show 2018 is open to application from new and exciting products looking to attract new customers. For more information on how you can get involved in 2018 or at the NEC Birmingham on 4 and 5 November 2017, contact pippa@fitzallmedia.com.

For more information about the National Pet Shows visit http://www.thenationalpetshow.com/