HOWND has been named one of the most ethical businesses in the world by The Good Shopping Guide. The Good Shopping Guide rated HOWND from head to tail, and they emerged top dog in categories such as environmental impact, animal welfare, and public record. 

The prestigious list of the Top 200 Ethical Companies and Brands recognised HOWND's commitment to positive ethical practices as they were independently certified through Ethical Accreditation by The Good Shopping Guide.

"We're over the moon about this recognition from The Good Shopping Guide," says Jo Amit, Co-Founder at HOWND. "Being named one of the Top 200 Ethical Companies with a rating of 98 out of 100 is a reflection of the heart and soul we pour into being ethical in our choices every day. Being ethical isn't a destination for us; it's our journey.” 

“This recognition isn't the finish line; it's our fuel to keep pushing boundaries and setting new benchmarks in ethical business practices. So, what's next for HOWND? More of the good stuff, more innovation, and more reasons for you to feel great about supporting a company that's not just in business for business's sake but for the greater good.”

HOWND  has a single mission: to improve the health and wellbeing of dogs without unnecessary harm to other animals and the planet. Its core ethos and values has never wavered. Since 2015, HOWND has evolved into a multi award-winning ethical lifestyle brand for dogs in the UK and overseas.