Award-winning pet superstore chain Jollyes has agreed a new 10-year logistics partnership with supply chain partner Wincanton.

It also announced it had completed the eight week transition of logistics operations to a new shared-user Wincanton site, on time and with no disruption in service to stores and suppliers.

Since 2019, Wincanton has provided warehouse and distribution services, providing store fulfilment to Jollyes stores across Great Britain and Northern Ireland.

The new ten-year contract will help support Jollyes’ continued ambitious growth plans as it prepares to accelerate expansion following significant investment by new owner TDR Capital.

Since 2022, Jollyes has doubled the size of its estate, opening 37 new stores, most recently in Belfast and Newport and will open its 101st store in Rotherham, South Yorkshire tomorrow (Friday, March 22).

Building a foundation for a continued growth, Jollyes move to Middlewich, Cheshire, brings a much larger space onstream, able to accommodate its rapid store growth.

The new hub means Wincanton can pick and deliver up to 25 per cent more cases each year as it replenishes all Jollyes 100-plus stores, fulfilling over 10,000 deliveries each year.

The operation is supported by Wincanton’s warehouse management system (WMS) to deliver tailored inventory management, item tracking and performance reporting.

Joe Wykes, CEO at Jollyes, said: “Our partnership with Wincanton is a crucial part of the platform we’re building to support our growth plans.

“Our determination to grow, bringing our special combination of expertise, service and value to UK pet parents has to be underpinned by world class infrastructure that will help us realise those ambitions.

“We’re looking forward to building on our existing strong relationship with Wincanton as we move well beyond the 100-plus stores we trade from today.”

Carl Moore, Managing Director of eFulfilment at Wincanton, commented: “We’re delighted that Jollyes has chosen Wincanton to continue to support its future growth journey. Our shared-user warehouse model means we can provide the agility and resilience retailers need to delight their customers and grow their business.”

The new contract with Wincanton comes just days after Jollyes was named the UK’s best retailer turning over up to £250m in sales at the prestigious 2024 Retail Week Awards.

Jollyes has increased the number of locations by 50 per cent in three years, opening 33 stores in 26 months and has ambitious plans to open an additional 12 new stores over the next 12 months. 

It has already secured agreements for new locations in Northampton, Nuneaton, Chester and East Kilbride in 2024.