In This Issue
Independent pet shop wins battle for survival
Entries open for PIF’s Innovation Award 2026
Pet brand drives sales through unique loyalty programme
Dog & Bond secures spot in Lakeland’s new pet section
Award-winning treat firm develops pet food app
British brands set sights on European growth
Symply Group brings five premium brands together at Interzoo to strengthen specialist retail
Fish4Dogs launches pet toothbrushing routine
Cattery facing closure launches fundraising appeal
Help customers support garden fledglings
LitPet stocked in Covent Garden pop-up store
The Paws Lab revolutionises pet care and hygiene market
Easter treats for dogs and cats from Waita
Get your own copy of Pet Trade Xtra
Evolution Aqua strengthens leadership team
Beaphar Soft Cat Flea Collars now available in twin packs
Pooch & Mutt launches limited-edition Spring Lamb & Spring Vegetable Treats
The best of last edition of Pet Trade Xtra
PATS expands with launch of new Awards event
Pets at Home launches own-brand dog food range
Sell-out success of Paddington dog accessories collection
PIF launches 2026 window display competition
First-ever walk for anxious dogs wearing yellow
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Pooch & Mutt launches limited-edition Spring Lamb & Spring Vegetable Treats

Pooch & Mutt has launched Lamb & Spring Vegetable Postbiotic Meaty Treats – a limited-edition spring treat packed with functional goodness to support everyday wellbeing.

 

Positioned as a daily reward with added benefits, the NEW Pooch & Mutt Spring Picnic Treats feature rich, meaty Lamb for taste appeal and a natural protein boost, alongside spring-picked Vegetables and functional ingredients to support overall vitality.

 

The recipe includes Spring Veggies to help support general wellness, Collagen to help maintain healthy skin and a glossy coat, and Postbiotics to help nurture a balanced gut and support smooth digestion.

 

The new Pooch & Mutt Limited-Edition Spring Picnic Treats are:

The launch builds on Pooch & Mutt’s recently unveiled refresh “For All Breeds & Needs,” designed to improve shelf standout and simplify shopability through clearer front-of-pack benefits, colour-coding by range and flavour, and a refreshed cream-and-blue palette.

 

The refreshed look reinforces Pooch & Mutt’s mix-and-match approach across wet and dry complete foods and functional products, helping health-conscious pet parents choose what’s right for their dog today - and adapt as their needs change.

 

Pooch & Mutt treats are available online at https://www.poochandmutt.co.uk/collections/treats-for-dogsand in-store at Tesco, Sainsbury’s, Ocado, Amazon, and select pet retailers nationwide.

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