Charles Owen & Co. (Bow) Ltd is to sponsor The Hub at BETA International 2017. This vibrant new feature is set to become a real hive of activity, with product displays, celebrity interviews, retailer seminars and Talking Business, the trade fair's popular industry discussion hosted by Alastair Stewart.

The Charles Owen Hub, with its bright, contemporary staging and large overhead screens, will replace the show's Horse Demonstration & Seminar Arena – sponsored by the riding hat manufacturer for the past four years – as part of a move to develop and enhance the trade fair's modern B2B environment.

“Supporting BETA International's building of this strong educational centre has been important to us from the very beginning,” said Charles Owen managing director Roy Burek.

“Education and shared innovation is key to our design and production process. We are thrilled to bring that focus to the forefront and this fantastic new feature is the perfect setting for us to engage with our retailers on an entirely new level. We are looking forward to sharing in the illuminating experiences that they will enjoy this year at The Charles Owen Hub.”

BETA International organiser Claire Thomas added: “We are thrilled that Charles Owen has decided to continue its sponsorship.

"The Hub's clean, simple lines are great on the eye and its significant digital capability can only enhance the visitor experience. The Horse Demonstration & Seminar Arena has been a popular feature of the show for many years and we are confident that The Hub will build upon its success.”

Charles Owen joins fellow BETA International supporters Battles, Ekkia, Equestrian Trade News, Henson Franklyn, Hy, NAF, Shires Equestrian, Schockemöhle Sports, Toggi and main sponsor Neue Schule.

BETA International is the leading trade exhibition for equestrian, country clothing, outdoor and pet products.

Next year’s show takes place at the NEC, Birmingham, from 22 to 24 January. For further information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111, email jamesp@beta-int.com or visit www.beta-int.com.