Retail chain Just for Pets is now stocking pet keepsake brand Oh So Precious. 

Oh So Precious products have been available through Just for Pets flagship store in Stafford for some time, but the retailer has now extended the number of stores and taken the new brand’s freestanding wooden display units.  

The entire range is also now available online at www.justforpetstores.co.uk.

Helen Davies, founder of Oh So Precious, said: “We are honestly thrilled to be in the Just for Pets stores as we’ve always believed their brand to be completely aligned with ours.  The store teams have embraced the range and opportunity for supplementary sales so I’m looking forward to a prosperous partnership.”

Leanne Buckley Blunn, head of buying for Just for Pets, said: “It’s an exciting time to be introducing this gifting range to our website and stores, just ahead of Christmas and offering our customers something different, in addition to what they come to expect from Just for Pets.”

Oh So Precious pet keepsakes is just one of the ranges owned by The Lovely Gift Group, which has celebrated its 10th anniversary this year.  The range is widely available in pet stores, garden centres and gift shops, as well as online retailers.  

Oh So Precious includes a number of products to help owners celebrate milestones and memories during their pets’ life.