Pets at Home has announced that through its long-standing partnership with the Royal British Legion, it has raised over £1.5 million to help the Armed Forces community, marking a significant milestone in its annual Poppy Appeal campaign.

Since launching the initiative in 2018, the retailer has raised £1,557,646.76 through the sale of exclusive poppy-themed pet accessories, with 100% of profits donated to the Royal British Legion. These funds have helped provide vital support to those in the Armed Forces community, including veterans, serving personnel, and their loved ones.

This year’s campaign features a refreshed range of poppy pet accessories, including bow ties, bandanas, collars, and charms, which have been available in-store and online since late August. The products are designed not only to honour Remembrance but also to allow proud pet owners to show their support in a meaningful way.

Pets at Home Director of Marketing, Madeline Shaw said: “We’re incredibly proud to have reached this £1.5 million milestone, it’s a testament to the generosity of our customers and the dedication of our colleagues. Many members of the Armed Forces community are also pet lovers, and this campaign allows us to support them in a way which we know best.”

Ben France, Head of Corporate Partnerships at the Royal British Legion commented: “We’re incredibly grateful to Pets at Home and their customers for their continued support. From mental and physical recovery programmes, to help with finances, housing, and adapting from military to civilian life, every contribution helps us to be there for serving personnel, veterans, and families, whatever the need, whenever it’s needed.”