An exciting new development in pet supplements based on traditional Chinese medicine, LitPet, has caught the eye of industry experts as it won two prizes at the prestigious 2025 PetQuip Awards.
LitPet’s Pawisitve Powder (RRP £42), a calming supplement combining traditional herbs schisandra and valerian with clinical ingredients including Lactium and DHA, won Silver for Best New Product (Healthcare and Grooming) and the company itself won Gold for Most Promising New Business Start-Up.
Company founder, Stephen Hu was inspired to set up LitPet when he lost his British short-haired cat, Kung Hey to anuresis – a condition caused by prolonged stress that led to urinary retention. Not realising that animals could suffer from chronic stress like humans do, Stephen set about researching pet health and emotional well-being. He found that the pet care industry still focuses on surface-level symptoms rather than addressing the root causes. That is when he discovered the power of Traditional Chinese Medicine.
“Ingredients like Schisandra Chinensis, Reishi Mushroom, Ginseng, and Honeysuckle—used for centuries to calm, nourish, and support the body holistically—offered an entirely new way of caring for animals and I realised: this is exactly what modern pet care is missing,” says Stephen.
Taking a leap of faith, Stephen took the grief of losing his beloved pet and founded LitPet. “Our mission is to address the root causes of stress-related health issues by combining Eastern herbal wisdom with modern veterinary science. LitPet isn’t just about supplements. It’s about changing the way we think about pet wellness—focusing on prevention, emotional balance, and intentional care. It’s about making sure no pet parent ever feels as helpless as I did.”
The range is designed to meet real-world health needs—from stress and anxiety to immune support, detoxification, and cardiovascular health. Each formula is carefully balanced using clinically active ingredients at therapeutic levels, ensuring both safety and efficacy. LitPet supplements are made with no fillers, artificial colours, or preservatives. All products are manufactured in GMP-certified UK facilities and undergo third-party testing for quality and safety giving pet parents full transparency and trust in what they give their animals. Their products are thoughtfully designed for daily use, ensuring high palatability and compliance, even for picky pets. LitPet’s packaging is also FSC-certified and 100% recyclable.
“In short, LitPet is special because it sees pets not just as patients, but as family. Our products are the result of science, soul, and sustainability—designed to help dogs (and soon cats) live longer, healthier, and more balanced lives. We are delighted to have won the PetQuip Awards and it shows that the Pet Industry has woken up to the possibilities of Traditional Chinese Medicine in preventative Petcare” says Stephen.
LitPet also exhibited at PATS for the first time this year at the NEC and their stand attracted a number of visitors from wholesalers, distributors and retailers all taking an interest in stocking this this exciting new development in preventative care for pets.
To find out more about LitPet visit: www.litpet.co/en-uk
