In This Issue
Johnson’s launches first-ever National Pet Shop Day
CMA presses ahead with full investigation into vets market
PATS 2024 smashes through 300-exhibitor mark
Just for Pets removes 'famous' aviary from Coventry store
Scoff Paper collars exclusive John Lewis partnership
Buying trends to be revealed at Pet Business Conference
IKEA creates cat-alogue for its first-ever pet range
Students can now get their dream veterinary physiotherapy job without having to pay for university
Brisk business reported on PetQuip pavilion at Interzoo
EzyDog barking up the right tree with Goodwoof
Charity dog walk wins Guinness world record title
Get your own copy of Pet Trade Xtra
Inflation fall is step to bring people back to high street
DotDotPet range of shampoos nominated for PIF Award
Awards just keep on coming for Xparkles
Ergonomically designed dog feeder nominated for award
Brambles increases size of popular hedgehog food
Protecting dogs with jobs: Agria launches lifetime insurance for service dogs
Search data reveals what people really think about breeds
The best of last edition of Pet Trade Xtra
Pet industry expert launches 'most exciting brand'
Vet nurses secure £150,000 funding to acquire pet store
Pet shop fails to sell at online auction
Finalists revealed for Innovation Award
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Awards just keep on coming for Xparkles

 

Xparkles, a new Lincolnshire-based designer pet accessory company, has been nominated for a PIF Innovation Award. The company that specialises in the manufacture of high-end collars for dogs has also recently won a prestigious European Product Design Award as well as a Muse Design Award.

 

Made from the finest French nappa leather, customers are able to change the look and mood of their pets’ collars by incorporating interchangeable charms made from pure silver (so that they don’t rust), with others which are encrusted with rhinestones. This new concept in pet collars which is patented by Xparkles in the UK and USA brings a uniqueness to the pet accessory market with the collars exceeding the manufacturing standards of many produced by high-end designer fashion houses. They are fashionable, stylish but more importantly, affordable! They also give your dog that touch of glitz and glamour which every four-legged friend deserves.

 

There are three types of charms to choose from, thread through, push through and screw based. Each leather collar is finished with hand-waxed and double stitched edges.  The buckles are made from stainless steel and lab test shows they can sustain 72kg of pull.   This makes every collar extremely durable with the soft leather making them very comfortable to wear.

 

Xparkles is the inspiration of founder and successful entrepreneur, Erika Yao and her partner Andrew Blach . As pet parents who liked to dress their bichon frise poodle cross in stylish pet accessories, they failed to find a designer decorative collar that would stand up to daily wear and tear and was also comfortable for their dog at the same time. Sensing a gap in the market, they created Xparkles.

 

Erika says: “The use of interchangeable charms has been extremely successful in the human jewellery market and we wanted to create something that would provide a similar gift buying opportunity for pet parents. They are perfect for any fashion conscious dog owner as the look can be changed by switching the charms over to suit an outfit or mood.”

 

The Xparkles collars meet several quality standards already. Their designer holds a Jewellery design degree from UAL.  Their ISO9001 certified production partners also have in- house designers to help final check the products. Best of all the collars are made in Britain a country synonymous with the manufacture of high-end quality leather goods.

 

Xparkles are looking to stock pet boutiques that are interested in developing a long term partnership, and pet groomers who are looking for a new revenue stream.  

 

 

The collars are available in a range of sizes and widths to suit different breeds and there is a good selection of different charms and accessories to add to the collars including leather bows.

 

RRP Collars start from £40 upwards, Charms start from £15 each and the leather bows £17.

 

For further information please visit:

 

www.xparkles.com

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