In This Issue
Pet food producer on track to double its size
Burns set to close one of its pet shops
Pet shop specialising in natural items opens second store
Visitor registration for biggest-ever PATS now open
Retail group adds fast growing pet nutrition brand to stores
Pet Health Club announces StreetVet donation initiative
iPET Network awarded support grant to offer fully bilingual animal FE courses in Wales
The EasyEat…an ergonomically designed dog feeder
Donald Cooke becomes exclusive Boil and Broth distributor
Ready meals for pets launch in Ocado Retail
Dorwest Herbs launches new look packaging
Furr Boost now available at B&M
The launch of PAWD DRINKS, a ground-breaking range of easy-to-feed liquid supplements for dogs
Get your own copy of Pet Trade Xtra
Spring Budget offers retailers glimmer of hope, says bira
Entries for Crufts 2024 up on last year
The Kennel Club and Mars Petcare launch Partners in Petcare
Will Pomeranian breeder set new record at Crufts?
Retailers urged to stock up on hedgehog food
Grass roots reminder for CSJ community
Lisa Giddings is new Vetpol Professional Development Lead
One in seven pet rabbits suffer with dental disease
The best of last edition of Pet Trade Xtra
Sniffers Pet Care secures additional £850k in private equity backing to support high-growth trajectory
Dog treat brand founder turns down Dragons’ offer
Jollyes secures investment to supercharge growth
Growing pet firm expands into new industrial unit
Plans for three-day PATS 2024 well underway
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The launch of PAWD DRINKS, a ground-breaking range of easy-to-feed liquid supplements for dogs

 

Battersea Park is going to be the venue for the launch of PAWD DRINKS, a revolutionary and groundbreaking range of liquid health supplements, scientifically crafted to target the common health issues faced by dogs. 

 

These innovative products are the result of extensive research and development by world-leading animal nutritionists including Dr. Farshad Goodarzi Boroojeni and are veterinary-approved. Each formula has been carefully crafted to not only address specific health concerns but also contribute to the overall well-being of our four-legged friends.  

 

PAWD DRINKS are the inspiration of founders and London-based Rory Hanna and Archie Wilson who met at school and went on to become business partners. The idea for the drinks came from Rory’s family dog, Scrumpy, a Jack Russell / Patterdale Terrier that lived to 17, and despite remaining fairly healthy and loving life, he did from time to time face common health issues prone to dogs such as arthritis and anxiety. 

 

“Scrumpy refused to take pills however hard we tried to hide them in his food, and this put the idea into my head that there must be a better way to administer supplements” says Rory. “Liquids are the most efficient and effective way of transporting vitamins, minerals, and nutrients into a body, whether it is human or dog. The balance between food and drink in the human world is pretty even, whereas in the dog world, it is very uneven, and this needs to change!”

 

PAWD DRINKS Joints has been formulated to address arthritis and joint mobility with up to 80% of all dogs suffering from some form of arthritis over the age of 8. PAWD DRINKS Joints contains natural ingredients, such as ginger and devils claw root to support joint mobility. 

 

Studies also suggest that up to 70% of dogs exhibit anxiety-related behaviours at some point in their lives. This anxiety can be in the form of separation anxiety, social anxiety, travel anxiety or noise anxiety. Approximately 50% of dogs show significant fear or anxiety in response to loud noises like thunderstorms or fireworks.. PAWD DRINKS Calming will help to relax and soothe your dog in any anxious situations.

 

PAWD DRINKS Active provides all the necessary ingredients to keep your dog, fit, healthy and hydrated. PAWD DRINKS Active is suitable for dogs who tend to over-exercise and require recovery or younger dogs who need a supplement to support their muscle development.

 

PAWD DRINKS are pH neutral and contain no acidifiers or preservatives. They are easy to consume and administer and are fast and efficient. They provide full hydration for your dogs, contain 100% natural ingredients, are low cost per portion and are loved by dogs! What’s more to love?

 

All dog lovers are invited to join a gentle walk around Battersea Park on Sunday 17 March. It will start at12.30 pm and will roughly take an hour. Dog walkers will then be offered a glass of something, followed by a few speeches from the founders and the scientists behind the product. Events will then move to The Lighthouse pub in Battersea, for nibbles, a drink and a few more words about the product. On the day, there will be an opportunity to try samples, purchase products, and in general have a nice day out meeting the PAWD team, but also meeting new dog owners in the PAWD community.

 

If you wish to attend email: hello@pawddrinks.com

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