Three pet care startup companies – Scooch (39th), Grub Club Pets (73rd) and Pet Proov (75th) – have been recognised in the prestigious Startups 100 Index of new businesses.

Scooch is a pet wellness platform, offering owners personalised advice, vet-approved products, and tools to keep furry friends feeling their best. The subscription-based platform offers AI-powered animal healthcare through personalised health checks and care plans, and access to qualified vets for help and support.

Founder Baris Ozaydinli said the awards “validated Scooch not only as a pet brand but as a technology company transforming pet health.”

Grub Club makes pet food made with insect protein, delivering hypoallergenic, gut-friendly nutrition that is also kinder to the planet.

“We found that each dog switching to Grub Club from a meat-based diet can save 1.5 tonnes of CO2eq. emissions per year,” said founders Alessandro Di Trapani and Hugh Petit. “If just one percent of the UK’s 12 million dogs made the switch, that’s 180,000 tonnes of CO2eq. saved, which is the equivalent of 75,000 homes’ annual electricity usage.”

PetProov is the UK’s first pet verification platform, using government-grade technology to ensure our animal friends go to safe, loving homes. Founders Kate Margolis and Garry Clarke said: “Our goal is to make identity and welfare checks as normal in pet ownership as they are in banking – a simple step that everyone expects and relies on”.

Now in its 18th year, the Startups 100 is the definitive list of the most promising new UK businesses.